Tag Archives: Wordpress

WordPress Wednesday: 10 Plugins You Can’t Live Without

17 五月

In addition to all of the ways that a WordPress site can be personalized, however, it is really the numerous plugins that can be added for extra functionality that may be the driving force behind this publishing platform.

When it comes to content marketing, there are more than a few plugins that you simply cannot live without. Here are 10 selections that should always deserve consideration:

Gravity Forms
This plugin is a highly intuitive, easy-to-use way to create custom forms for your website. From simple contact forms to complex product customization and ordering, Gravity Forms have you covered. Just select your fields, configure your options and embed the form in your site and you’re ready to go.

Google XML Sitemaps
This innocuous little plugin is incredibly valuable. Once it is installed, it generates a complete XML sitemap for your blog, allowing search engines to more easily and thoroughly index your site. This allows all search engines to have a more complete view of your site and more easily retrieve its content. The plugin also notifies the search engines when new content is added, ensuring that your content appears in search results more quickly and accurately.

Revision Control
Thus plugin adds some extra functionality to the revision protocols already in place within WordPress. For each page and post, you can control exactly how many revisions are saved, via enabling, disabling and limiting controls. It also allows you to delete specific saved revisions. Simple, but powerful.

Scribe SEO
This incredibly well-designed and easily integrated plugin allows you to more easily create high-quality content for your site that adheres to the highest standard of SEO. Based on the content that you provide, this plugin suggests the best keywords and tweaks to enhance its SEO efficacy, helping you develop link relationships with other influential sites and social media sources.

Social Metrics
This free plugin allows you to monitor social media traffic on your site. Once it is installed, the plugin allows you to see how many times your content has been shared across various social media outlets, including Facebook, Twitter, Google + and LinkedIn. You are able to see how your content is shared, and share your content more effectively right from the Social Metrics dashboard.

W3 Total Cache
Used and trusted by many heavily trafficked sites, this plugin increases your website’s performance. It more completely caches your site, ensuring that your theme loads faster, the server performs more effectively, and your Google Page Speed is vastly improved.

Backup Buddy
This great plugin allows you to completely back up your WordPress site, including all customizations, themes and plugins, as well as your content. Once safely stored in a location of your choosing, restoring your site to the most recent save is a breeze. It also allows for incredibly easy migration of your site. Setting regular, automated backups means you don’t even have to remember saving your site at regular intervals to keep your backup up to date.

WP-Optimize
A simple and effective database-optimization tool. This plugin allows you to easily remove spam comments, post revisions and other bits of unnecessary data. It also comes in a variety of languages, which is a plus.

Yoast Breadcrumbs
This clever plugin allows you to add SEO breadcrumbs to your themes. Breadcrumbs allow your readers to navigate more easily between pages, categories and posts on your site. In addition to easier navigation, breadcrumbs also make the structure of your site more transparent for readers.

Yoast SEO
This powerful plugin may be the most complete SEO package available for WordPress users. Functions include XML sitemaps, content analysis, meta descriptions and a whole host of other, fully customizable options. If you need more, there are also several add-on modules available.

About the author: Matt Goulart is the founder of and lead consultant at Webstar Content, and can be reached at Matt@webstartcontent.com.

By: http://www.websitemagazine.com/content/blogs/posts/archive/2012/04/25/wordpress-wednesday-10-plugins-you-can-t-live-without.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

3 Pinterest Plugins for WordPress

29 二月

Try and control your excitement, readers: It’s another edition of WordPress Wednesday at Website Magazine! Today we’re bringing you several interesting plugins that can be used right now to integrate Pinterest into a WordPress installation.

The popularity of the social pinboard site is exploding, reaching 10 million monthly unique visitors faster than any standalone site ever. Marketers across the Web are looking for practical ways to drive more traffic to their pins and, in turn, back to their Web properties.

Until the Pinterest API arrives (no specific date has been set), WM has selected three of the best plugins available to help make this a reality. If you’re using a Pinterest-related plugin that we have not covered here, just let us know by sharing your comments below.

 

Pinterst “Pin It” Button:

This plugin adds a “Pin It” button to posts and pages that will allow readers to easily pin your content at Pinterest. WordPress sites can indicate what types of pages the button should appear on and where (above or below content, for example). Several styling options are available and implementation is as simple as pasting a shortcode. The plugin has approximately 13,700 downloads at the time of this writing.

 

Pinterest RSS Widget:

A plugin that allows WordPress blogs to place a widget within their sidebars that fetches recent contents of a Pinterest user’s RSS feed, displaying corresponding thumbnail images. Some customization is available; bloggers can choose whether to show a description below the image, set the height and width of the thumbails, and elect to show different sizes of a “Follow Me on Pinterest” button. The plugin has approximately 3,400 downloads at the time of this writing.




Pretty Pinterest Pins:

This plugin definitely lives up to its tagline – Show off your pins in style. The plugin, which has just 1,800 downloads at the time of this writing, gives WordPress blogs a fully customizable way to display thumbnails and links from Pinterest. The widget lets WP bloggers pull the latest pins from any Pinterest user, choose the number of pins to display, and select whether to show or hide image captions. The plugin also includes a “Follow me on Pinterest” button.

By: http://www.websitemagazine.com/content/blogs/posts/archive/2012/02/22/3-pinterest-plugins-for-wordpress.aspx

Pinterest Optimization for Internet Retailers

29 二月

Virtual pinboard Pinterest is the hottest thing on the Web right now. That means that it deserves the attention of merchants and marketers as well as the millions of users who have made it one of the fastest-growing websites in history.

Some of the most recent numbers indicate that Pinterest currently drives more referral traffic than YouTube, Google+ and LinkedIn combined, and that 9 percent of the top 300 online retailers are offering “Pin it” buttons on their own sites. That’s compared to about 60 percent who have Facebook Like buttons and 20 percent who have Google+ buttons – and Pinterest was a relatively unknown commodity until just recently.

The point is that an enormous opportunity awaits e-commerce merchants who understand how to leverage the popularity of Pinterest by utilizing the service itself as well as the rising number of ancillary tools. Here are some tips on how to do exactly that:

Get initiated
If you’re still unsure of what all the buzz is about, here’s a quick review of what Pinterest is, followed by how it can generate revenue for Web retailers. It is a social “pinboarding” site on which users share images with one another by “pinning” them onto their “boards”. Users can create multiple boards and give them specific themes, and other users can follow the boards in which they are most interested, sharing their favorite pins with still others by “repinning” them, liking them and adding comments.

The actual images or pins on each board can link back to a retailer’s online store, which is why many of today’s top brands are using Pinterest to display their products, create awareness and build communities of targeted, qualified users. That last part is of critical importance for merchants – visitors who land on retail websites by way of Pinterest are generally highly targeted potential customers who have already shown an interest in a specific product, category or brand; more so, in fact, than most users who share products on Facebook and Twitter.

This is what makes Pinterest such a potential gold mine for merchants, and here is how to optimize for the best results.

Add “Pin it” buttons to your online store
As mentioned above, about 28 of the top 300 Internet retailers have already done this, but expect that number to rise dramatically in the very near future. Pinterest users will have Pin it bookmarks on their own computers’ browsers, but this simple step is a must for merchants who want to get the best results out of the Pinterest experience. One more reminder to visitors of your online store that your product images are available for pinning can go a long way toward attracting and converting new customers.

Get creative with your use of images
If you have been delaying that update to your product catalog or website design, do not put them off any longer. Pinterest offers a rapidly growing community with which to share your images, but not just any images or use of imagery will do. Poor-quality, outdated or uninteresting product photos may even have the opposite effect and drive users away from your store rather than to it. Make sure that you offer a wide selection of photos that properly illustrates the different styles in which your products are available (see example).

And product images are hardly all we’re talking about, so start getting creative and generous with your overall use of imagery. Add compelling photos to each and every blog post and pin the images to Pinterest; update the “About” section of your website with photos of staff members and pin them to Pinterest; involve your customers in the process and ask them to submit their own photos of themselves with your products, perhaps as part of a contest, and pin them to Pinterest; take photos at industry events and your own company events and pin those to Pinterest, too. These are just a few ideas for how to get more serious about images and video than you may have been up to this point.

Take advantage of your tracking and referral data
Through Google Analytics, merchants can easily determine what referral traffic is arriving via Pinterest as well as keeping track of individual pins. This information can be used to determine the most popular items on your board that are receiving the most pins and how many actual conversions are resulting in each case. Based on this data, retailers can experiment with time-sensitive sales for Pinterest users or offer discounts for the products that users are pinning the most – and/or rewards for the most active pinners among your Pinterest community.

Don’t be a stranger
The most successful merchants on Pinterest are going to be the ones who actually use it the way other users do, and not strictly as a marketing vehicle. So have fun with it and interact with the community, and don’t be a stranger who drops in every once in a while. Get in the habit of spending some part of every day on the site, and also in the habit of pinning every interesting, fun and/or engaging photo or video that you come across. You won’t really be a part of the community if your only interactions are dropping by every other week to pin a new product photo. One way to ensure that you have a community of users from the start is by encouraging your existing customers to take the Pinterest plunge along with you, and build out from there. Another way to increase your Pinterest street cred is by playing on both sides of the ball, i.e. make sure that you are helping other users by pinning their photos and videos rather than just idly sitting by and waiting for users to pin your content.

Don’t stop at Pinterest
Just as the daily deals craze began with Groupon but then grew exponentially larger than the company behind it, the pinboarding craze has more than a good chance to outgrow just Pinterest. In fact, that process has already begun with sites such as Chill, a pinboarding site for video only, and tools such as this one for Joomla users and these WordPress plugins. Many retailers went this route at the height of the daily deals buzz and have enjoyed great success by running their own versions of deals sites, but at the very least you should keep an eye on the increasing number of Pinterest clones out there and give some of them a try as well.

BY: http://www.websitemagazine.com/content/blogs/posts/archive/2012/02/27/pinterest-optimization-for-internet-retailers.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter