Tag Archives: QR code

Google Mobile Playbook

1 五月

http://www.themobileplaybook.com/#/cover

QR Codes Getting More Use in Magazines

29 一月

Interactive bar codes have been popping up more in magazines—Meredith Corp. has just announced it had selected Microsoft Tag as the 2-D bar code standard across its magazines—but some questions still remain about its impact as an advertising tool.

Mobile bar codes link ads or content in magazines to digital editorial and advertising content when a reader swipes the page with a mobile device. Meredith has already used Microsoft tags in its publications like Better Homes and Gardens, Traditional Home, and Family Circle, and for its part, it claims that of people who snap on the ads, 10 percent to 20 percent view or use the ad in some way. Meredith wouldn’t reveal what percentage actually snap on its ads, though.

GfK MRI Starch recently released data confirming that QR codes, or snap tags, are showing up more in magazine ads.

From January to August, MRI measured more than 72,000 ads. Five percent of them contained QR or snap codes, up from 1.3 percent in the second half of 2010. And the mere presence of the codes seems to get readers more involved with the ads containing them—of those who saw an ad with a mobile bar code, 5 percent took a picture of it with their cell phones.

By comparison, 14 percent who saw an ad visited the advertiser’s website, and 20 percent of readers who saw an ad with a scent strip tried the strip. However, websites and scent strips have been around a long time and people are used to them, whereas QR codes are relatively new and may require the user to download software to access the code.

The tags don’t bring additional consumer attention to ads, though. An average of 52 percent of readers read or saw an ad with a mobile bar code—just below the 54 percent who saw any ad.

By: http://www.adweek.com/news/technology/qr-codes-getting-more-use-magazines-136948

Which Mags Were Biggest Users of QR Codes in 2011?

29 一月

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has a new report out that says that in all of 2011, nearly 4,500 codes appeared in ad and editorial pages in the top 100 titles.

Women’s magazines were the biggest users of QR codes in 2011. The biggest was InStyle at No. 1 with 141 codes. It was followed by ESPN The Magazine (136), People (136), Self (126) and Entertainment Weekly (123).


The
occurrence of such quick-response codes (a broad term encompassing QR codes, Microsoft Tags, SnapTags and others) grew sharply over the year, mostly driven by ad pages. Put another way, 8 percent of magazine ad pages in December contained codes, up from 3.6 percent of magazine ad pages containing codes in January.

Among brands, nearly 40 percent of the codes came from the beauty, home and fashion industries, led by John Frieda (82), L’Oréal (79), Cuisinart (74), Garnier (72) and Revlon (67).

Earlier research into 2-D barcodes in magazines has shown this relatively new technology is starting to catch on with readers. Still, there’s room for improvement among its users. While readers increasingly understand what the funny interactive symbols are for, the codes get better results when they describe what benefit the user gets after scanning them, whether it be free content or a coupon, according to Roger Matus, executive vp of Nellymoser. Still, one-third of those that ran in 2011 didn’t include that information.

Nellymoser has also found that the more codes an individual magazine issue contains, the higher the response rate. Yet, one-fifth of the magazines it studied accounted for nearly half the QR codes that ran in the fourth quarter, suggesting there might be an opportunity for others to step up their frequency.

“The more codes that are in a single publication, the higher the scan rate for the single publication,” Matus said. “We have found this again and again. People get trained once, and they have their phones out, and it becomes part of the process.”

For the survey, the firm looked at all print-to-mobile action codes that were printed in the pages of the top 100 magazines by circulation, excluding membership-based and regional titles.

By: http://www.adweek.com/news/technology/which-mags-were-biggest-users-qr-codes-2011-137730

8 Mobile Trends For Small Businesses To Watch In 2012

29 一月

A small business can get overwhelmed trying to figure out which social networks or new types of communication should be added to their communication toolbox. First it was Facebook. Then Twitter. Now, things like Foursquare, Instagram and Pinterest are all the rage.

As a business owner myself, I try to take a two-pronged approach, focusing on tools that help us: 1) Improve communication with customers and partners; 2) Grow the business by reaching current or prospective users/customers in a new, better way.

And, that’s exactly why small businesses can’t ignore mobile opportunities. Over the holidays, the number of tablet/e-reader owners doubled. Very soon, people will access the Internet on their phones more frequently than on their PCs. So what trends do you need to be paying attention to – and acting on – in 2012? Here are eight trends that I foresee impacting small businesses.

1. Explosive Tablet Growth

In 2011, the tablet market experienced explosive growth, thanks to the iPad 2, Kindle Fire, the now-defunct HP Touchpad and a dozen other tablet PCs. Tablet adoption has dwarfed prior technology shifts. In fact, I wouldn’t be surprised if tablet ownership doubles in 2012.

How will this impact your company? The acceleration of tablet adoption will significantly increase many aspects of business, including content consumption, customer touch points and mobile commerce. Just look at all the apps, publications, websites, social media and other digital content that’s readily available with the swipe of a finger. How will you leverage mobile opportunities to cut through the noise and foster more productive relationships with customers and prospects?

2. Mobile Search Explosion

While tablets support our “always on, always connected" way of life, nothing feeds the beast quite like mobile phones. Smartphones help us navigate the day in ways we never could have imagined. Beyond apps, consumers are now searching the web from their phones. In fact, Google sees 4 billion local searches each month, with 61% of those resulting in a purchase. Did you know 55% of consumers report using their mobile device to buy a local service or product?

How will this impact your company? Think about your sales funnel. Every business is a little different, but this much is becoming clear: At some point in that sales cycle, people are turning to the Internet for more information. It’s mission-critical for your company to understand the basics of local, mobile search optimization and put these skills to work. By ignoring mobile search, you’re willingly sacrificing business to the competitors. And in this hyper-competitive economic climate, that’s just not smart business.

3. Mobile Marketing Becomes a Must

Initially, I wasn’t so sure about mobile marketing. But, then reality set in. Mobile marketing isn’t an option. Ecommerce and online properties are leading the way as early adapters, but we’ll see more “bricks and mortar" and traditional businesses take the leap of faith.

How will this impact your company? Start with the low-hanging fruit. For example, optimize your website for mobile viewing, monitor your reputation on Yelp and Angie’s List, and leverage customer-acquisition tools like Foursquare and Zaarly.

4. The App Debate Continues

Do you need a mobile app? Or should you invest in a mobile website? Your guess is as good as mine. While “experts" want to declare one or the other’s demise, the truth is that no one knows which will prevail. Instead, we may end up in a world of apps, mobile-optimized sites, even apps that incorporate mobile websites (yes, I’m looking at you Facebook). Apps continue to offer superior performance to mobile sites on the whole, but technology is catching up to enable a much better experience on the mobile web.

How will this impact your company? You know your business and your consumer best, so I can’t in good conscience tell you if you should opt for a mobile app or a website. But, that’s not the point. Consumers are longing for a better mobile experience – and it’s your job to deliver. Think about this: Usability Science puts the mobile user experience on par with web usability circa 1999. No wonder customers want more!

5. Less “Black Box." More “Data-Driven."

Mobile advertising and mobile SEO are in their infancy, which means tracking results and outcomes is also relatively primitive. As I’ve spoken with business owners, agencies and brand marketers who are exploring mobile ad opportunities, I’ve come to realize that they’re (understandably!) confused, which makes it hard to justify ROI. However, the mobile sector knows that the data must improve before businesses will invest major dollars in mobile campaigns.

How will this impact your company? We won’t get all the answers in 2012, but expect ad networks to begin to provide more accurate statistics. By opening the proverbial kimono, you’ll be better equipped to make data-driven decisions – ensuring you’re maximizing your marketing resources.

6. The Maturation of Mobile Payments

Doesn’t it feel like we’ve been predicting mobile payments since Michael Douglas sported an early cell phone in Wall Street? People longed for the days when we could pay through our phones, eliminating the need for wallets and credit cards. While mobile payments are increasing, we’re not quite there yet. In 2011, Paypal facilitated $4 billion in mobile payments, up from $750 million in 2010; however, that represents a small fraction of the entire Paypal transaction volume. We’re still a long way away from mobile payment ubiquity.

How will this impact your company? You may not need to start accepting mobile payments yet, but it needs to be on your radar. Expect mobile payments to increase — and customers to begin asking for mobile options – thanks in part to continued pressure from major players like Amex, Visa, Intuit and Google. Plus, startups like Square and Dwolla are forcing the issue. But, don’t leave your wallet home quite yet.

7. More Watching… on Mobile

Newsflash: People like to watch video. (If you spend any time on YouTube, you already know that’s true!) In fact, YouTube is the second largest search engine, behind only the behemoth, Google. And, we don’t mind watching video on our phones’ tiny screens. As Hulu, Netflix and YouTube apps continue to provide quality mobile content at low cost, consumers will become even more used to watching video on the go.

How will this impact your company? There’s an entire part of our population who turns to YouTube to search (like how many of us automatically start looking on Google). We’re all vying for customers’ attention. Don’t lose out just because you weren’t willing to create a few videos. As you begin to develop a content strategy for sites like Facebook, Twitter or a blog, give equal attention to YouTube. (And, in certain industries, give even more attention to video than those other channels!) Not quite ready to start producing videos? That’s ok. Instead, look at mobile video advertising opportunities.

8. Facebook + Mobile Advertising

What would an article about 2012 trends be without mentioning Facebook? This year will be huge for the dominant social network, thanks to the impending IPO and the “unlocking" of the mobile platform for advertising. In the not too distant future, we’ll have a captivated 300-million-person audience, ready to receive targeted mobile ads.

How will this impact your company? Facebook hasn’t yet revealed how they’re going to inject advertising into the mobile experience, but this much is certain: If you’ve built a loyal Facebook following – or hope to do so – Facebook is about to give you access to 300 million people on their phones. That’s a number – and a major shift – that you can’t ignore.

By: http://www.huffingtonpost.com/bo-fishback/mobile-trends-small-businesses-_b_1234524.html?ref=technology&ir=Technology

6 Startups to Watch in 2012

25 一月

An Olympic games, a U.S. presidential election and the end of the world are already planned for 2012, but we’re more excited about the startups.

Here are six of them (in no particular order) that we expect to help define the coming year. We chose companies based on the momentum they gained in 2011, promising new takes on old problems and, in one case, the possibility of an IPO.

Did we look at every startup in the world before compiling this list? Nope. Did we overlook some of the startups speeding toward 2012 definition-dom? Yep. Which is where you come in. Let us know in the comments which startups are on your list to watch in 2012.


1. Skillshare


 

 

 

Skillshare is an online marketplace for offline classes. When we spoke to the startup in May, a month after it launched, more than 100 users had posted classes about everything from crocheted jewelery to how to invest your first $10,000. Eight months later, thousands of teachers have used Skillshare to teach more than 15,000 hours of classes. A few have even quit their jobs to teach Skillshare classes full-time.

While the startup began with classes clustered in New York City, it now has budding communities in San Francisco, Chicago, Boston and elsewhere. Its site interface is already set up to accommodate more than 70 U.S. and International cities. There are no or few classes offered in most of them, but by the end of 2012, we’re betting there will be.


2. Zaarly, Taskrabbit or Something Similar


 

 

 

We’re pretty sure that the mobile, local version of Craigslist will gain traction in 2012. We’re just not settled on which one yet. Zaarly and TaskRabbit both allow users to find someone nearby to complete odd jobs. Zaarly also lets people request items like a reverse eBay. Both are liable to gain traction in 2012.


3. LevelUp/SCVNGR


 

 

 

While solutions such as Google Wallet try to introduce mobile payments through NFC technology at a time when there are few devices on the market that supports it, SCVNGR has launched a solution called LevelUp that works with any phone and any bank account. The app gives any merchant the ability to run a loyalty program that works similarly to the Starbucks App, which allows users to pay using a code displayed on their phone and collect reward points.

LevelUp users link any credit or debit card to their LevelUp accounts the same way that Starbucks links a gift card to its app. When they get to a LevelUp merchant, the app generates a unique QR code at the register that can be scanned with a merchant app to pay. Merchants can add rewards to LevelUp that are already waiting for customers the first time that they use the app, and customers earn free credit at that merchant every time they spend money there using the app.

Since launching in October, the app has signed up more than 100,000 users and has about 1,000 businesses. Meanwhile, T-Mobile has helped deploy more than 2,500 docking stations that stand in for the merchant app as a scanning mechanism at checkout counters. It’s a modest start, but LevelUp has all of the ingredients to become more widespread than competing mobile payment options.


4. Dwolla


 

 

 

Let’s be frank: transferring money through social networks sounds shady. Which is what makes it impressive that Dwolla, a payments startup that makes transfers through Twitter, Facebook, SMS and other virtual channels, was processing $1 million per day less than a year after launch.

Dwolla’s 70,000 users make payments through Twitter, Facebook, SMS and other virtual channels by connecting their bank accounts to their Dwolla accounts. The service integrates with social networks to alert payment recipients there is money waiting for them in their own Dwolla accounts that can be transferred to their bank account. Payments of up to $10 are free and anything larger costs $0.25 — which is cheaper than paying a credit card fee.

In December, the company launched a new feature called Instant that lets users pay on up to $500 of credit while waiting for bank transfers from their accounts, making this process instant.


5. Eventbrite


 

 

 

Eventbrite is the oddball on our list of companies to watch in 2012 because the ticketing platform launched five years ago. But here are some reasons we think that 2012 is a good time to keep an eye on the startup:

  • It’s on a growth streak. Last year it sold about 11 million tickets. This year it sold about 21 million.
  • It’s being taken seriously by big events. This summer, for instance, it handled tickets for a Black Eyed Peas concert in New York City’s Central Park in addition to 458,000 other events (more than twice as many as last year).
  • It’s expanding internationally. Eventbrite opened a London office in October and launched localized versions of its platform in Ireland and Canada in December.
  • It’s offline. A new iPad app lets event organizer sell tickets through Eventbrite at the door.
  • It could IPO. In a ZURB podcast this summer, Eventbrite CEO Kevin Hartz said that Eventbrite could file as early as 2012. “We have to continue to perform to very lofty expectations to do that,” he said.

6. Codecademy


 

 

 

Codecademy took something that scared people, learning JavaScript, and turned it into a game. And when it’s not intimidating, it turns out that learning how to code is something that a lot of people want to do. In its first 72 hours after launching this summer, Codecademy signed up 200,000 people for coding lessons. When it launched a New Years resolution class on Jan. 1, Code Year, it signed up 97,000 people in less than 48 hours to receive emails with weekly coding lessons. By the end of the week, more than 170,000 people had signed up for the class, including the Mayor.

What’s interesting about Codecademy’s traction is that its product is still quite limited. Lessons are restricted to JavaScript, and there isn’t a clear pathway for working through the lessons. In 2012, Codecademy will expand to other coding languages, and as it does so, it will also expand its potential userbase. Thanks to Code Year, the startup will for the first time have thousands of students working on specific lessons around the same time, which could present an opportunity to add social features to the platform or create curriculum.

By: http://mashable.com/2012/01/08/6-startups-to-watch-in-2012/?WT.mc_id=obnetwork

What’s next to Digital Coupons?

21 一月

Jeff Hudson is co-founder of Grocery Coupon Network, one of the leading coupon communities on the web. By aggregating the best digital grocery coupons and special offers from local and national brands, the company provides a reliable source for those looking to save money and time.

Couponing had seen unprecedented growth in the past decade due to a combination of factors — one of which was the economic recession in the U.S., combined with an increased consumer interest in mobile technology and devices.

Because of this, marketers began to heavily fund digital platforms. The coupon industry, specifically, saw record growth within the digital realm, and by 2010, SavingStar estimated that “49 million people used printable or digital coupons.”

SEE ALSO: HOW TO: Create and Distribute Effective Online CouponsThe benefits digital interactions offer coupon companies are vast. For starters, online couponing allows for great promotion and wider distribution for brands. It also provides companies with better reach and the ability to track consumer preferences and patterns. Data from Leo J. Shapiro and Associates determined that the digital coupon consumer base was primarily comprised of young married couples with disposable income. Groupon has targeted this demographic, lending digital couponing a social reputation.

Daily deal couponing continues to be a popular tool among consumers and marketers, and many major companies have implemented their own version of the trend.


What Business Owners Need to Know About Daily Deal Couponing


Although intriguing for consumers, daily deal platforms like Groupon have not always been beneficial for business owners, who often see a spike in business but little customer retention.

A Rice University study found that 66% of the 150 businesses surveyed reported that Groupon promotions were profitable. However, more than 40% of the organizations said that they wouldn’t run a Groupon offer again.

Daily deal platforms have revealed the social nature of contemporary couponing. For example, Cornell University reported that many Groupon users see themselves as “marketing mavens,” and “on the front edge of market trends and price information.”

Additionally, users claimed in the survey that they would not have tried a restaurant or store without a coupon offer. Contemporary couponing has highly influenced social branding, greatly increasing the popularity of daily deals.

1. Social Leads to Social Sharing

The social, daily deal strategies made popular by sites such as Groupon and Living Social have certainly spawned many copycat initiatives within the digital couponing realm.

One such example is SocialTwist, a platform that states it “allows users to share in order to receive a better bargain.” Basically, consumers can turn a $1 coupon into a $4 coupon simply by sharing it with four other people.

This method will likely continue to increase in popularity in 2012 — we already saw evidence late November 2011, when Foursquare announced it would incorporate a new “social sharing” button on its site.

2. Getting Mobile-Ready

Given these newer strategies, companies are mobilizing their virtual and physical platforms to better reach and retain these social, mobile customers. Most companies are aware that their mobile presences have to be dynamic and user friendly. With roughly 91% of the population using mobile devices and 26.3% accessing the Internet, it is important to have a mobile site for on-the-go reading and utilization.

Additionally Google reported that 95% of smartphone users have searched for local information, proving that location-based, deal searching is vital to digital couponing.

The same study found 38% would use a mobile device to find a store location, 34% to compare prices, 28% to research deals and coupons, and 27% to find a product review.

3. Resolving Mobile Couponing’s Redemption Pitfalls

Mobile couponing, an obvious extension and result of digital distribution, has been popular despite its “mechanical” issues. With the rise of digital coupons, there was also a surge in consumers who used their mobile devices to reference coupons visually on their smartphones. Unprepared for this development, the redemption process, such as the scanning of digital coupons on mobile devices, has proven difficult until recently.

“Mobile coupon redemption has always struggled with ensuring a seamless experience at the point of sale,” says reporter Steve Smith. So, business giants like Walgreens are “retraining salespeople to handle the process and equipping stores with hardware that can recognize 2D codes on LCD displays.” This nationwide initiative was just launched and underwent testing during the 2011 holiday season.

Walgreens released an app for iOS, BlackBerry and Android, which includes a new coupons section that issues up two to three new exclusive weekly deals for customers using the mobile apps.

Rich Lesperance, head of digital marketing and merging media for Walgreens, told Media Post that “the program is the largest deployment of in-store mobile coupon scanning of which he is aware.”


Looking Ahead to the SoLoMo Strategy


In short, the “social-local-mobile” trend is the next cutting edge move for digital businesses, and a necessary consideration for coupon brands. SoLoMo gets specific when it comes to targeting your ideal market and allows your ideal consumer to find you. The combination is a win for both parties, as well as the logical next step for consumer activity based on current digital engagement.

By: http://sebastianmourra.com/2012/01/19/what%E2%80%99s-next-for-digital-coupons/

Infographic: How People Use QR Codes

4 九月


Ahh the ever lasting QR code debate… I used to have a poll here that tallied up thousands of votes around QR codes, with the overwhelming response that QR codes are completely over rated, because most people still don’t have a reader. It’s still a hot topic here in the office, so it was great to find this infographic on them, created by the guys at Lab42. (hit tip Alicia!)

Almost 60% of people say they are NOT familiar with QR codes at all. Meanwhile, 46% of people who use QR codes, scan them for discounts. And 42% of those people have used them as a Ticket, with 62% of those saying it was a concert ticket. Take a look for yourself below!

By: http://www.digitalbuzzblog.com/infographic-how-people-use-qr-codes/

Infographic: The rise of QR codes

4 九月

QR Code Stats
Here is a great infographic from queaar.com showing the growth of QR codes. They seem to be a pretty hot topic right now but, until QR code reader apps are added as standard with every mobile, there is still a huge debate around if they accessible enough?

Here are a few highlights from this infographic:

  • QR code uptake has increased 4589% from early 2010 to early 2011
  • 56% of QR codes appear on product packaging
  • The majority of users expect to receive a coupon or deal from scanning a QR code
  • 11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy
  • 68% of QR codes are scanned via an iPhone

What are your thoughts on the future of QR codes?

50!–Creative Uses of QR Codes

9 六月

QR codes are fast becoming a powerful force in marketing,acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message (when you do it right.)

Also see: http://www.slideshare.net/bannersonaroll/37-examples-of-using-qr-codes

There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes to market and communicate themselves better to their stakeholders. Here are 50 that I came up with or stumbled upon.

  1. QR Codes on bus stops, train stations and subway stations: A quick scan would give you realtime information on when the next bus, train or subway would arrive.
  2. Posted next to paintings and sculptures at museums. Great for visitors who want to learn more about the artist, the time period, and the reaction to the photo. Could also include links to other work by the artist, related artists, and even the ability to buy the image on a mug or poster at the museum shop.
  3. As part of a personalized direct mail piece. Each QR code can go to a PURL (personalized URL (Uniform Resource Locator)).
  4. On historical sites and on walking trails. Sure, a plaque is fine for grandma, but I’d like to delve deeper, whether with a wikipedia entry, or an video of a local historian explaining the significance of the site.
  5. At video kiosks. QR codes can appear as people interact with your kiosk, whether it’s at the mall or your place of business.
  6. On For Sale signs. Whether residential or commercial, for sale signs could include codes that had all the information a sell sheet includes, plus video walkthroughs.
  7. Email newsletter signups. Build your subscriber base by having quick links to an email signup box.
  8. E-learning. Have your QR code generate an email that starts an autoresponder, sending daily emails filled with lessons and related information.
  9. Next to packaged food in groceries. Give shoppers quick access to recipes that include the ingredients they see on the shelf.
  10. In a jigsaw puzzle. This would create some real engagement as the user would have to put together the puzzle before scanning the image.
  11. On produce. You could include information about the farm, organic vs. conventional growing, best by dates, etc.
  12. Buying coffee (or anything else.)Like Starbucks does.
  13. On bottles of wine. It would be nice to be able to get info about the vineyard, and maybe buy a case of that bottle I enjoyed at the restaurant.
  14. On tags for sustainable clothes. Is that piece of clothing really sustainable? Let’s quickly scan and see it’s story.
  15. For conference signage. Next to the name of the upcoming sessions in each room would be the QR code so you could get the full description, speaker bios, and see if there’s any room left.
  16. On conference name tags. SXSW has been doing this for at least a year or two. Why trade business cards when you can just scan them. Now, don’t you feel all TSA?
  17. Written in calamari ink on diners’ plates. You can’t make this stuff up.
  18. On jewelry. Examples abound.
  19. As part of interactive maps. Check out this example from Town Graphics.
  20. At the bottom of all newspaper and magazine articles. Then you could quickly get to the online version and see the comments that other readers had left.
  21. On liquor bottles. Linked to drink recipes; this would be especially good for new drinks you’re bringing to market.
  22. On building permits. New York City is already doing this.
  23. On the fliers that you find under your windshield wipers at the mall. One example might be an offer for a car wash; the URL would give you the discount code and directions to the car wash offering the deal.
  24. On the safety bar ads on ski mountain chair lifts. These days, everyone on the mountain seems to have a smart phone, and they’re going to be a captive audience for 5 – 10 minutes, sitting on that chair going up the mountain.
  25. Inside elevators. If I ran a dry cleaning service or something else that helped busy executives out I’d advertise inside elevators in tall buildings. Other good options might include flowers (for spouses left at home with the kids), discounts on take out food, etc.
  26. In bar bathrooms. I often see Home Runners and cab companies advertising above the urinals in bars. (Hey, what can I say? I frequent classy places.) Why not make it easier for patrons to get a safe ride home, rather than drunk dial a wrong number?
  27. Within a video game console to share avatars. Nintendo is already doing just that.
  28. To get more people to sign a petition. Like the one for cleaning up the BP mess.
  29. At bars, clubs and anywhere else music is playing. Sure, Shazam is a great tool for finding music, and often you can even buy the track you discovered at iTunes or Amazon. But in a loud club you may not be able to suss out the song. If a QR code appeared above the DJ’s head, you could quickly scan the code and purchase that new song.
  30. On the backs of tractor trailers. Because “How’s My Driving?” with an 800 number is so last decade.
  31. On wedding invitations instead of RSVP cards. Scan a QR, save a tree. And a stamp.
  32. As a temporary tattoo. Link it to your Facebook profile or Twitter account.
  33. On a laminated card for trade shows. Instead of dropping a business card in a fish bowl. Booths win because they’ll get all the pertinent info, and the event could give away prizes to the people who get scanned the most.
  34. To encourage community feedback. The library in Groton, CT, does just that.
  35. As wallpaper. Well, it’s better than the wallpaper in our bathroom when we moved in to our house.
  36. On the bottom of flip flops. The imprint they make on the beach…until the tide comes in.
  37. On coffee cups from your local coffee shop. Plenty of advertising opportunities here.
  38. On posters linking to free books. 1st Bank is giving away free copies…of these out-of-copyrighted classics. They also have other boards that link to free sudoku.
  39. On a ball field. Have you seen what the groundskeepers can mow into the outfield these days? They’re artists!
  40. On a human billboard. Think “Eat at Joes.”
  41. As wrapping paper. One company is already customizing this with unique videos attached to QR codes.
  42. On trade show booths. Scan a picture, (be entered to) win a free iPod.
  43. On recipes in magazines. Quick link to videos, reviews and feedback at the website.
  44. For self-guided tours at factories. Scan a code, learn what that dohickey does.
  45. Posted on car windows in dealerships. Perfect for after-hour shoppers.
  46. Scratch and Win cards. It’s not enough to have them scratch off the card, make them scan that card to see if they’ve won.
  47. On movie posters. QR code takes them to a preview of the movie.
  48. On cocktail napkins. The code could take networkers to the sponsor’s site, the beverage’s site, or some networking site with photos, so you can connect with people after the event.
  49. In TV ads to make them interactive. Here’s an exampe from AXA.
  50. Business cards. ‘Nuff said.

By: http://www.flyteblog.com/flyte/2011/03/50-count-em-50-creative-uses-of-qr-codes.html