Tag Archives: Pinterest

Facebook Friends Share; Pinterest People Purchase

9 六月

Pinterest users are 79 percent more likely to purchase items they see pinned on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to a new survey released from behavioral commerce company SteelHouse.

Thirty-three percent of Facebook users said they have purchased a product or service that they’ve seen in a Facebook ad, on the news feed or on a friend’s wall, compared to 59 percent of Pinterest users who have made a purchase based on an item they saw on the pinboarding site. However, Facebook remains consumers’ top choice for getting ideas on what products or services to purchase, according to the survey, and is also the preferred choice for social product sharing. More than one half of those surveyed said they regularly share their online purchases.

Fifty-five percent of shoppers prefer to share their purchases on Facebook, followed by Twitter (22 percent), Pinterest (14 percent), and Instagram (5 percent). LinkedIn bottomed the list with only 3 percent of respondents using it to socially share purchases.

When asked about mobile shopping, 43 percent of those surveyed said they have downloaded a retailer’s mobile app and primarily use the app to browse for items (32 percent), make purchases (22 percent), and earn discounts and deals (26 percent). When making purchases, though, close to one third of respondents said they prefer to make purchases from a retailer’s online store versus that retailer’s mobile app.

In addition to getting more social and mobile with shopping, 98 percent of shoppers say that online customer reviews have a major influence on their decision to purchase a product or service. Seventy-two percent of consumers said that they always read reviews before making a purchase, while 26 percent of consumers only sometimes read reviews before purchasing.

By: http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/30/facebook-users-share-products-pinterest-users-purchase.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

When reading product reviews, 83 percent of shoppers take both the star rating and written comments into consideration. Star ratings are particularly important, as half of all respondents said the lowest star rating they would accept when making a purchase is three stars on a five-star scale.

Beyond just checking out reviews, many respondents said they also write reviews. Sixty-eight percent of shoppers say they rate and review products on a regular basis. The top product categories they write reviews on are electronics (23 percent), DVDs/CDs/MP3s (14 percent), books and clothing (both 13 percent).

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Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC]

1 五月

Could Pinterest be the silver bullet for retailers on social media?  Pinterest is clearly resonating with online consumers in a big way.  To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks.

SEE ALSO: 10 Video Tips for Businesses on PinterestPinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day.

Who are these people? Why do Pinterest users respond so strongly to products that are pinned? This infographic from Tamba breaks down the stats, explaining why Pinterest is so powerful with its consumption-friendly audience.

By: http://mashable.com/2012/04/29/pinterest-interest/

How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

20 三月

If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.

While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.

SEE ALSO: Pinterest’s First Investor Explains the Secret to the Startup’s SuccessEven if your brand doesn’t directly specialize in these topics, there may be a way to include them in your brand’s boards to gain maximum exposure.  It’s also important to remember that while Pinterest’s audience is heavily female, the demographics of the site are changing.

Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you’re altering your plans to take advantage of the explosive growth of Pinterest.

Infographic courtesy Maxymiser

By: http://mashable.com/2012/03/18/pinterest-brand-attention/

3 Pinterest Plugins for WordPress

29 二月

Try and control your excitement, readers: It’s another edition of WordPress Wednesday at Website Magazine! Today we’re bringing you several interesting plugins that can be used right now to integrate Pinterest into a WordPress installation.

The popularity of the social pinboard site is exploding, reaching 10 million monthly unique visitors faster than any standalone site ever. Marketers across the Web are looking for practical ways to drive more traffic to their pins and, in turn, back to their Web properties.

Until the Pinterest API arrives (no specific date has been set), WM has selected three of the best plugins available to help make this a reality. If you’re using a Pinterest-related plugin that we have not covered here, just let us know by sharing your comments below.

 

Pinterst “Pin It” Button:

This plugin adds a “Pin It” button to posts and pages that will allow readers to easily pin your content at Pinterest. WordPress sites can indicate what types of pages the button should appear on and where (above or below content, for example). Several styling options are available and implementation is as simple as pasting a shortcode. The plugin has approximately 13,700 downloads at the time of this writing.

 

Pinterest RSS Widget:

A plugin that allows WordPress blogs to place a widget within their sidebars that fetches recent contents of a Pinterest user’s RSS feed, displaying corresponding thumbnail images. Some customization is available; bloggers can choose whether to show a description below the image, set the height and width of the thumbails, and elect to show different sizes of a “Follow Me on Pinterest” button. The plugin has approximately 3,400 downloads at the time of this writing.




Pretty Pinterest Pins:

This plugin definitely lives up to its tagline – Show off your pins in style. The plugin, which has just 1,800 downloads at the time of this writing, gives WordPress blogs a fully customizable way to display thumbnails and links from Pinterest. The widget lets WP bloggers pull the latest pins from any Pinterest user, choose the number of pins to display, and select whether to show or hide image captions. The plugin also includes a “Follow me on Pinterest” button.

By: http://www.websitemagazine.com/content/blogs/posts/archive/2012/02/22/3-pinterest-plugins-for-wordpress.aspx

Pinterest Optimization for Internet Retailers

29 二月

Virtual pinboard Pinterest is the hottest thing on the Web right now. That means that it deserves the attention of merchants and marketers as well as the millions of users who have made it one of the fastest-growing websites in history.

Some of the most recent numbers indicate that Pinterest currently drives more referral traffic than YouTube, Google+ and LinkedIn combined, and that 9 percent of the top 300 online retailers are offering “Pin it” buttons on their own sites. That’s compared to about 60 percent who have Facebook Like buttons and 20 percent who have Google+ buttons – and Pinterest was a relatively unknown commodity until just recently.

The point is that an enormous opportunity awaits e-commerce merchants who understand how to leverage the popularity of Pinterest by utilizing the service itself as well as the rising number of ancillary tools. Here are some tips on how to do exactly that:

Get initiated
If you’re still unsure of what all the buzz is about, here’s a quick review of what Pinterest is, followed by how it can generate revenue for Web retailers. It is a social “pinboarding” site on which users share images with one another by “pinning” them onto their “boards”. Users can create multiple boards and give them specific themes, and other users can follow the boards in which they are most interested, sharing their favorite pins with still others by “repinning” them, liking them and adding comments.

The actual images or pins on each board can link back to a retailer’s online store, which is why many of today’s top brands are using Pinterest to display their products, create awareness and build communities of targeted, qualified users. That last part is of critical importance for merchants – visitors who land on retail websites by way of Pinterest are generally highly targeted potential customers who have already shown an interest in a specific product, category or brand; more so, in fact, than most users who share products on Facebook and Twitter.

This is what makes Pinterest such a potential gold mine for merchants, and here is how to optimize for the best results.

Add “Pin it” buttons to your online store
As mentioned above, about 28 of the top 300 Internet retailers have already done this, but expect that number to rise dramatically in the very near future. Pinterest users will have Pin it bookmarks on their own computers’ browsers, but this simple step is a must for merchants who want to get the best results out of the Pinterest experience. One more reminder to visitors of your online store that your product images are available for pinning can go a long way toward attracting and converting new customers.

Get creative with your use of images
If you have been delaying that update to your product catalog or website design, do not put them off any longer. Pinterest offers a rapidly growing community with which to share your images, but not just any images or use of imagery will do. Poor-quality, outdated or uninteresting product photos may even have the opposite effect and drive users away from your store rather than to it. Make sure that you offer a wide selection of photos that properly illustrates the different styles in which your products are available (see example).

And product images are hardly all we’re talking about, so start getting creative and generous with your overall use of imagery. Add compelling photos to each and every blog post and pin the images to Pinterest; update the “About” section of your website with photos of staff members and pin them to Pinterest; involve your customers in the process and ask them to submit their own photos of themselves with your products, perhaps as part of a contest, and pin them to Pinterest; take photos at industry events and your own company events and pin those to Pinterest, too. These are just a few ideas for how to get more serious about images and video than you may have been up to this point.

Take advantage of your tracking and referral data
Through Google Analytics, merchants can easily determine what referral traffic is arriving via Pinterest as well as keeping track of individual pins. This information can be used to determine the most popular items on your board that are receiving the most pins and how many actual conversions are resulting in each case. Based on this data, retailers can experiment with time-sensitive sales for Pinterest users or offer discounts for the products that users are pinning the most – and/or rewards for the most active pinners among your Pinterest community.

Don’t be a stranger
The most successful merchants on Pinterest are going to be the ones who actually use it the way other users do, and not strictly as a marketing vehicle. So have fun with it and interact with the community, and don’t be a stranger who drops in every once in a while. Get in the habit of spending some part of every day on the site, and also in the habit of pinning every interesting, fun and/or engaging photo or video that you come across. You won’t really be a part of the community if your only interactions are dropping by every other week to pin a new product photo. One way to ensure that you have a community of users from the start is by encouraging your existing customers to take the Pinterest plunge along with you, and build out from there. Another way to increase your Pinterest street cred is by playing on both sides of the ball, i.e. make sure that you are helping other users by pinning their photos and videos rather than just idly sitting by and waiting for users to pin your content.

Don’t stop at Pinterest
Just as the daily deals craze began with Groupon but then grew exponentially larger than the company behind it, the pinboarding craze has more than a good chance to outgrow just Pinterest. In fact, that process has already begun with sites such as Chill, a pinboarding site for video only, and tools such as this one for Joomla users and these WordPress plugins. Many retailers went this route at the height of the daily deals buzz and have enjoyed great success by running their own versions of deals sites, but at the very least you should keep an eye on the increasing number of Pinterest clones out there and give some of them a try as well.

BY: http://www.websitemagazine.com/content/blogs/posts/archive/2012/02/27/pinterest-optimization-for-internet-retailers.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC]

2 二月

Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers’ websites.

The service enables users to create online bulletin boards, or “pinboards,” for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest’s “Pin It” bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal newsfeeds. The website is especially popular among women, who account for 58% of Pinterest’s traffic, according to Experian Hitwise.

 

SEE ALSO: 21 Must-Follow Pinterest UsersThe site’s popularity is quickly growing. Pinterest’s traffic increased more than fourfold between September 2011 and December 2011, bringing in 7.51 million unique visitors in December alone, data from Compete indicates. The amount of traffic Pinterest sent elsewhere has risen accordingly, becoming a top five referrer for several apparel retailers, according to internal data from Monetate, which provided the infographic below.

Although Pinterest is becoming a significant source of traffic for retailers, search still dominates, and the site has yet to prove itself as a potential sales channel. At present, scant data is available about the social network’s conversion rates.

By: http://mashable.com/2012/01/29/pinterest-retail-infographic/