Tag Archives: management

無信不立

10 六月

領導者的信任必須建立在ABCD的基礎上,包含做事的能力、言行誠信、關懷他人,以及可以被信賴的人。唯有在這些基礎上為人處事,管理者才能領導員工共創績效。

文|洪良浩

今年五月十三日,Yahoo董事會解雇了現任的執行長湯普遜(Scott Thompson)。這位上任僅四個月的執行長被查出學歷造假,使得他的信用破產,當他接任雅虎CEO職位時,由於過去曾創下將Paypal公司營收金額從18億跳升到40億的輝煌成績,一般都看好他會讓雅虎脫離被併購的危機。但是不管過去的成就如何輝煌,也不管他有多大的能耐,一旦行為有了缺失,學歷造假的人格瑕疵被揭發,造成信任崩潰,當信任基礎瓦解了,再強的領導力也隨之歸零。

回顧歷史,相信大多數人都知曉周幽王為博寵妃褒姒一笑,下令在都城烽火臺上點燃烽火,上演戲弄諸侯的故事。五年後,酉夷太戎大舉攻周,幽王烽火再燃,而諸侯未到——誰也不願再上第二次當了,結果王死、國亡。

鑑古知今,「誠信」是領導者的必然。新總統在五月二十日在民眾的遊行抗議聲中低調宣誓就職,遊行抗議的民衆失去對馬總統治國的信任感,因為民衆不想再上第二次的當。

領導者的信任必須建立在ABCD基礎上:

A為「Ability」,有做事的能力:具備專業的處事能力,能帶領跟隨者從事有生產力的工作,創造績效,獲取經濟利益。

B為「Believable」,言行誠信:必須要言行合一,不要隱瞞事實,欺騙大衆,更不能說一套,做一套。

C為「Consideration」,關懷他人:要有仁人愛物之心,苦民所苦,以全體的利益為利益,以公平正義為準則。

D為「Dependable」,可以被信賴的人:誠實正直,道德標準足為他人楷模,有擔當且能傾聽人民的心聲。

能夠在這個基礎上做事為人,才能成為人人景仰的領袖,贏得全民的愛戴,成為一位全民的總統。企業領導人也同樣必須堅守上面的四大原則,才能帶領員工共創績效。

我們認為,培育領導人必須從孩童就開始,學習專業能力以處理繁雜事務,還要言行一致、誠信正直、關懷他人,養成仁人愛物之心,才能成為大家所願意託付終身及世世代代的領導人。

我們認為,目前國家缺乏有效領導人的時候,我們只能企盼企業界能培育足夠的領導人,來創造企業生產力;有了生產力才能提升經濟力,有了強盛的經濟力,才能夠讓我們在國際上揚眉吐氣。否則我們只能在強權之下,天天遭受威脅恐嚇,過著惶惶不安的日子。

By: http://tw.mag.cnyes.com/Content/20120531/dcd55909cb7e431fa5e2b2df6b4c7694.shtml

10 Ways to Boost Sales on Your Ecommerce Website

9 六月

It’s fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. There are small details that could greatly affect how your business thrives on the Internet — you can’t just put up an ecommerce portal and expect customers to come rolling in.

Building the smartest (and most successful) business website requires a lot of consideration. Online retailers must balance web design and development with marketing practices to successfully drive sales.

To add to the balancing act, your website and business will benefit when you consider what your customer wants and needs. Most are looking for a simple, straightforward shopping experience. Think about it — when is the last time you felt that way in a mall? There’s a reason shoppers are flocking to the web for their commerce needs — everything is tailored to them.

We’ve gathered a few tips for a successful ecommerce platform in the gallery below, some of which were suggested by Sucharita Mulpurur, an analyst at Forrester, and Ben Zifkin, CEO of Hubba.

Whether you’re a small business owner or an online shopper — as a customer, what features do you appreciate when you’re purchasing something on the web? Share your thoughts in the comments.

5 Productivity Tools to Make Your Job Easier

25 三月

Your time is valuable, so optimize it by using these productive tools. Do you:

  • Send the same emails over and over?
  • Have emails that you would rather automatically send later?
  • Wish you could have more information on who you’re emailing?
  • Wish you could have a better email signature to really show off your brand?
  • Need a robust project management system (that’s free)?

If you answered yes to any of these questions, the following tools will help you.


1. Yesware


Do you despise sending the same emails over and over? Would you like the ability to track open rates on your emails? How about the ability to track when, where and what device was used to open your email?

SEE ALSO: 5 Mobile Apps to Boost Small Business ProductivityYesware is a Chrome extension that allows you to save templated emails and also track open rates for each email that you send. It’s the perfect tool for people who use email frequently — it’ll save time and give you insights on your customers. You can also conveniently BCC emails to your customer relationship management (CRM) tool. And guess what? You can share templates to your team — more time saved!


2. Rapportive


If you need to find an easy way to connect with a person, Rapportive is your answer. This Chrome extension pulls together information on your prospect from different sources, such as LinkedIn, Facebook, Twitter, and Quora. If applicable, it’ll show you the person’s latest tweets or Facebook updates. Perhaps he just tweeted a question that you might be able to answer, or his favorite team just went down in triple overtime — great opportunities to connect on a personal level!


3. Wisestamp


Most email signatures I see are boring: name, title, phone number. People who aren’t making the best use of their email signatures are missing out on the opportunity to tell people what they’re all about.

For instance, showcase your latest blog post or your latest tweet so others can have more insight on you. Or include links to your social network profiles so they can connect with you. Your signature is that extra chance to shine and build more trust with others – so don’t squander it!

Wisestamp solves this problem by giving you various options to customize your signature. You can also create different signatures based on different situations (e.g. home, business).


4. Boomerang


Boomerang is a Chrome extension that allows you to send your emails at a later, specified time. You can even send recurring emails to people if you want.

Let’s say you send a high volume of emails and tend to lose track of things easily. No problem — you can tell Boomerang to send the message back to you if no one replies. No more waiting until the morning to send an email and no more digging for emails.


5. Trello


We all know project management tools can help prevent headache, but the challenge is finding an exceptional one to suit your needs. Trello is a free, intuitive project managementtool that can be used for multiple purposes. You might already have a great project management tool on your hands, but give Trello a shot and see how it might be able to help with other business processes.

Productive tools help us save valuable time, which we can then apply toward more important processes. Instead of manually searching for someone’s information or having a boring signature that doesn’t say much about you, why not let these tools simplify your life?

What other productivity tools do you like to use?

Image courtesy of iStockphoto, arakonyunus

By: http://mashable.com/2012/03/23/productivity-tools/

INFOGRAPHIC: How To Train Employees In Social Media So That They Don’t Ruin Your Reputation

24 三月

social media training mindflash

By: http://www.businessinsider.com/infographic-how-to-train-employees-in-social-media-so-that-they-dont-screw-everything-up-2012-3

Demand Generation Strategies for 2012: 5 Emerging Trends in B2B Marketing

12 二月

State_Of_DemandGen_copy_1The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.

DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends. As highlighted in the upcoming State of Demand Generation 2012 Report, thought leaders pointed to the following emerging trends for 2012:

  • Gamification for B2B— Referred to as “nurturing at its best” by BlueBird Strategies Partner Cari Baldwin, gamification has already taken flight in the B2C world. In an effort to provide a recreation-based approach to marketing, gamification is poised to help organizations with both internal and customer-facing communications.

“Gamification is attracting marketers,” Baldwin wrote in the report. “But marketing automation has so far seen little gamification. It’s time for this to change.”

In the report, Baldwin offers tips on how marketers can use gamification, as well as a case study example of how one organization drove more than $200,000 in business via gamification.

  • Mobilization— As people are accessing more channels than ever, including email, social media, smart phones and tablets, marketers have even greater opportunities to collect the best customer data.

“Savvy marketers will know that in order to drive the most revenue, they will need to reach prospects on more than one channel,” wrote Bryan Brown, Director of Product Strategy at Silverpop.

Brown offers tips on how marketers can mix up marketing to mobilize campaigns via tablets and smart phones.

  • Bringing B2C tactics into B2B— Who says B2C has more fun? While industry research indicated that the vast majority of B2B traffic is typically coming from new visitors, it’s a reality for every marketer is challenged with — lesser opportunity to leverage any sort of stored history to personalize the experience for the browser.

“BtoB sells to accounts, not individuals, and yet most of the widely practiced personalization techniques are geared towards individual behaviors or browsing histories,” wrote Jason Stewart, Director of Marketing at Demandbase.

In the report, Stewart offers five steps B2B companies can take to implement an account-based personalization model on their web sites to drive conversions.

  • Connecting Marketing To The C-Suite— As Revenue Performance Management made significant headway as an important, emerging category, selling to the C-Suite has become an increasingly hot topic of conversation.

“Driving top-line growth is the universal C-suite challenge, which is why Revenue Performance Management immediately caught on so quickly,” noted Eloqua CEO Joe Payne, of the emerging category. “Simply put, RPM is a good night’s sleep for an executive who tosses and turns over revenue fears.

Payne offers 3 ways Revenue Performance Management differs from marketing automation.

  • Integrating Social & Traditional Media- The proliferation of media channels has tasked marketers with the critical challenge of being present across a variety of forums. Progressive marketers are integrating social initiatives into traditional media usage to optimize prospect reach, communication and engagement.

“At the end of the day, the goal for all marketers is to find new and compelling ways to engage with their leads and prospects,” wrote Shawn Naggiar, Chief Revenue Officer at Act-On Software. The one-two punch of marketing automation combined with social media added to your standard marketing mix enables you to elevate your marketing effectiveness with minimal disruption and cost.”

Naggiar offers 5 steps to up the ante with marketing automation.

A real need for new adopters is often “working out the kinks” of an automation system by subscribing to a process-based approach. This starts by identifying obstacles to then develop an understanding of how to integrate efficiently for the best results.

“Organizations using any technology alone to address their marketing and sales challenges can often experience a negative return,” noted Terry Flaherty, VP Marketing at Bulldog Solutions. “Implementing a marketing automation system can actually leave you with more problems than you started with prior to the implementation.”

Flaherty offers the 7 building blocks of successful marketing automation.

With industry expectations set high for rapid growth in technology-driven marketing automation, 2012 is poised to be a year of innovation and enhanced adoption. These and other key demand generation trends will be explored in the upcoming State of Demand Generation 2012 Report.

By: http://www.demandgenreport.com/archives/feature-articles/1026-demand-generation-strategies-for-2012-5-emerging-trends-in-b2b-marketing-.html

5 Essential Spreadsheets for Social Media Analytics

11 二月

Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?

That’s why many social media marketers and power users are in constant search of free, efficient alternatives. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use.

Most of the scripts that run the spreadsheets are “public,” meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team).


1. Fetch Twitter Search Results


GetTweets is a simple and fast Google Spreadsheet script that lets you quickly export Twitter search results into a spreadsheet. You can play with the spreadsheets in two ways.

  • Increase the number of results returned — up to 1,500. I managed to fetch about 1,300.
  • Twitter search operators can help you filter out links (search “-filter:links“) and find tweeted questions (search “?“). Check out this article on advanced social media search as well as this list for more search terms.

Spreadsheet details:


2. Count Facebook Likes and Shares


FacebookLikes script evaluates Facebook user interaction for any given range of URLs. It will display:

  • Facebook like count.
  • Facebook share count.
  • Facebook comment count.
  • Overall Facebook interaction.

Additionally, the spreadsheet’s embedded chart lets you compare Facebook interaction for the number of pages provided.

Spreadsheet details:


3. Compare Facebook Pages


Like the previous spreadsheet, FacebookFans is a Google macro based on Facebook API. For any Facebook page ID, it fetches the number of fans. It also visualizes the data with a pretty pie chart. Track your as well as your competitors’ Pages using the script, and the numbers will update each time you open the spreadsheet — easy!

Spreadsheet details:


4. Monitor Social Media Reputation


This spreadsheet not only generates Google search results for the term you provide, but also fetches Twitter and Facebook counts for each page returned. Anyone can easily run a search for his or her brand name and see how actively it’s being discussed in social media.

Try using a few search Google operators, for example:

  • [“brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed.
  • [inurl:"guest * post" search term] to find recent guest blogging opportunities on the topic of your interest. Note: if you are getting a “too many connections” error, try another search to refresh the scripts. Or re-save the scripts from Tools + Script Manager.

Spreadsheet details:

  • Public scripts? Yes.
  • Copy the spreadsheet here.
  • Spreadsheet credit here.

5. Extract and Archive Your Followers


This spreadsheet is the hardest to set up, but also has the most complex functionality. It lets you extract your friends and followers to easily search and filter your Twitter contacts.

The script requires your own Twitter API key (which is pretty easy to get), and provides easy-to-follow set up instructions. Try running the scripts a couple of times to get them working. Go to Tools + Script Manager and run Test script.

If you have done everything correctly, a Twitter Auth will pop up. Then, you’ll be able to authenticate your own application. After, go to Twitter + Get Followers and you should see the tool importing your following list. However, if you have large following, you likely won’t be able to import it all (for me, that meant about 5,000 recent followers).

Spreadsheet details:

Are you aware of any other useful, social media-related Google spreadsheets? Please share them in the comments!

By: http://mashable.com/2012/02/09/social-media-analytics-spreadsheets/

10 Hot Web Startups Changing the Face of Retail

5 二月

Macala Wright is the publisher of FashionablyMarketing.Me, one of the leading fashion and retail industry business websites. She is a retail consultant and business strategist who specializes in marketing consulting for fashion, luxury and lifestyle brands. You can follower her on Twitter at @InsideFMM or @Macala.

In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.

By creatively using Pinterest and Tumblr, brands are becoming enthralled with consumer curation, primarily because these types of curated sites create non-linear paths to purchases.

First, retailers post visually appealing images and ideas that are accessible to the online user/consumer. Then, consumers post those images to curated sites. From there, retailers can build brand awareness by directly linking to product pages and encouraging purchase conversions.

“We’re demonstrating the power of peer-to-peer shopping search,” says Buyosphere’s Tara Hunt. “Algorithms are a long way off from picking up nuances that a person can. And personal taste is full of nuance.”

The future of ecommerce, search and social marketing is now tied to personality-influenced consumer curation. Here are 10 product discovery and sharing sites worth paying attention to.

 

Image courtesy of iStockphoto, tetsuomorita

By: http://mashable.com/2012/02/03/social-shopping-content-curation/#view_as_one_page-gallery_box4165

Facebook: Here Are the 35 Things That Could Kill Our Company

5 二月

Here’s one of the more painful parts of taking a company public: You have to make an honest assessment, in front of the whole world, of all the things that could kill your business. Facebook is no exception.

In its SEC filing, as required by law, the company outlined a whopping 35 “risk factors” that could “materially and adversely affect” Facebook. It’s a comprehensive list of every threat the social network currently faces. Some are head-slappingly obvious (they could lose users and advertisers), while others are more revealing (Facebook isn’t making any money from its mobile platform — so what if that grows and web users shrink?)

That may seem like a lot, but not in comparison to recent tech IPOs. LinkedIn listed 42 risk factors in its filing, Zynga offered 44, and Groupon had 55.

Does that make Facebook a better bet for investors? You be the judge. What follows is a summary, in plain (or at least plainer) English, of the things Facebook says could kill it.

In other words, here is every single little worry that keeps Mark Zuckerberg up at night. We’ve bolded the ones that sound particularly troubling to us.

1. We could simply lose users, or fail to add new ones.

2. We could lose advertisers — and new technology may let users block ads.

3. Facebook’s mobile platform doesn’t show ads — so the more that grows, the worse for us.

4. The platform for Facebook apps might not be successful.

5. The competition from Google, Microsoft and Twitter could heat up — not to mention other social networks around the world.

6. More governments could restrict access to Facebook.

7. Users could turn their noses up at new products.

8. The Facebook culture is all about rapid innovation and getting users engaged — and that could come at the cost of profits.

9. Unspecified future events could tarnish our brand.

10. Bugs might give people access to users’ information that they’re not supposed to see.

11. The media could turn on us.

12. Our quarterly financial results could be difficult to predict.

13. Zynga accounts for 12% of our revenue. If we part ways, that could seriously hurt us.

14. Our revenue grew by 88% last year — and that’s simply not sustainable. Growth is bound to decline.

15. The U.S. laws and regulations we’re governed by could change or be reinterpreted.

16. If our patents and copyrights aren’t granted — or aren’t effective — it could seriously hurt us.

17. We have some patent lawsuits on our hands that could end badly.

18. We’re also involved in class-action lawsuits, and we could lose them too.

19. Mark Zuckerberg has a massive amount of shares, which concentrates power in the hands of one man.

20. There’s a complicated tax liability connected to a particular kind of stock unit we gave out — one that will be taxed at 45%.

21. If we need more rounds of investment, the terms might not be reasonable.

22. Costs might grow faster than revenue.

23. A lot of our servers are handled by third parties, and they might be disrupted.

24. We’ve started building a lot of our own data centers to handle traffic, and we’ve got limited experience doing this kind of thing.

25. Our software is incredibly complex and may have a lot of bugs.

26. We can’t say for sure that we’ll handle our growth effectively — we have more than 3,000 employees now, and that could spin out of control.

27. If we lose our leaders, like Zuckerberg and COO Sheryl Sandberg, that would really harm us.

28. People might sue us over all sorts of stuff posted on Facebook — intellectual property, copyright, defamation, and so on.

29. Viruses, hacking, phishing and malware. Oh my.

30. Payment systems in Facebook apps could mean new government regulations.

31. We’re continually expanding abroad, and we may not understand all the risks in new countries.

32. We’re planning to acquire lots of other companies, which could disrupt everything at Facebook.

33. We might default on our leases or our debt.

34. Our tax liabilities, in general, are bigger than we thought.

35. U.S. tax code reform, if it happens, might hit us where it hurts.

 

By: http://mashable.com/2012/02/01/facebook-here-are-the-35-things-that-could-kill-our-company/

A Guide to Kickstarter & Crowd Funding

18 十二月

Kickstarter is one of the most visible companies in the burgeoning crowd funding space — if not the only player in the game — thanks to projects like the iPod nano watch kit.

And now, the teams at ZippyCart and Killer Infographics have put together an excellent diagram showing off the science of crowd funding.

The infographic serves not only as a guide of sorts to the Kickstarter process, but also as a history of crowd funding as we know it.

By: http://mashable.com/2011/01/17/kickstarter-crowd-funding-infographic/

How to Pitch a VC Dave McClure

22 十一月
How to Pitch a VC (Sept 2010)

View more presentations from Dave McClure