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Facebook Friends Share; Pinterest People Purchase

9 六月

Pinterest users are 79 percent more likely to purchase items they see pinned on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to a new survey released from behavioral commerce company SteelHouse.

Thirty-three percent of Facebook users said they have purchased a product or service that they’ve seen in a Facebook ad, on the news feed or on a friend’s wall, compared to 59 percent of Pinterest users who have made a purchase based on an item they saw on the pinboarding site. However, Facebook remains consumers’ top choice for getting ideas on what products or services to purchase, according to the survey, and is also the preferred choice for social product sharing. More than one half of those surveyed said they regularly share their online purchases.

Fifty-five percent of shoppers prefer to share their purchases on Facebook, followed by Twitter (22 percent), Pinterest (14 percent), and Instagram (5 percent). LinkedIn bottomed the list with only 3 percent of respondents using it to socially share purchases.

When asked about mobile shopping, 43 percent of those surveyed said they have downloaded a retailer’s mobile app and primarily use the app to browse for items (32 percent), make purchases (22 percent), and earn discounts and deals (26 percent). When making purchases, though, close to one third of respondents said they prefer to make purchases from a retailer’s online store versus that retailer’s mobile app.

In addition to getting more social and mobile with shopping, 98 percent of shoppers say that online customer reviews have a major influence on their decision to purchase a product or service. Seventy-two percent of consumers said that they always read reviews before making a purchase, while 26 percent of consumers only sometimes read reviews before purchasing.

By: http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/30/facebook-users-share-products-pinterest-users-purchase.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

When reading product reviews, 83 percent of shoppers take both the star rating and written comments into consideration. Star ratings are particularly important, as half of all respondents said the lowest star rating they would accept when making a purchase is three stars on a five-star scale.

Beyond just checking out reviews, many respondents said they also write reviews. Sixty-eight percent of shoppers say they rate and review products on a regular basis. The top product categories they write reviews on are electronics (23 percent), DVDs/CDs/MP3s (14 percent), books and clothing (both 13 percent).

廣告

Facebook Promoted Posts: A Step-By-Step Guide

9 六月

Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds.

Earlier this year, Facebook shared the statistic that a Brand Page’s content is only seen by 16% of the fans. Facebook’s slew of ad tools and these new Promoted Posts are geared to help businesses reach and engage more of their fan base.

A brand can now pay $5, $10, $15 or $20 to “get more people who like your Page to see this post.”

“Promoted posts help increase the people you reach for any eligible post. It’s an easy and fast way to reach more of the people that “like” your page and your friends,” says a Facebook spokesperson in an explanatory video.

Facebook users will see promoted posts labeled with “Sponsored” in the news feed (not in the right rail where Facebook ads live) both on desktop and mobile. Promoted Posts have the same targeting ability that regular posts do, so you can geotarget just to your company’s area to get the most bang for your buck.

We walked through the process of creating a Promoted Post and the insights that assess their efficacy, so check out the gallery below for the step-by-step guide. Will you use this tool, and do you think it’ll be more effective than Facebook Ads? Let us know in the comments.

WordPress Wednesday: 10 Plugins You Can’t Live Without

17 五月

In addition to all of the ways that a WordPress site can be personalized, however, it is really the numerous plugins that can be added for extra functionality that may be the driving force behind this publishing platform.

When it comes to content marketing, there are more than a few plugins that you simply cannot live without. Here are 10 selections that should always deserve consideration:

Gravity Forms
This plugin is a highly intuitive, easy-to-use way to create custom forms for your website. From simple contact forms to complex product customization and ordering, Gravity Forms have you covered. Just select your fields, configure your options and embed the form in your site and you’re ready to go.

Google XML Sitemaps
This innocuous little plugin is incredibly valuable. Once it is installed, it generates a complete XML sitemap for your blog, allowing search engines to more easily and thoroughly index your site. This allows all search engines to have a more complete view of your site and more easily retrieve its content. The plugin also notifies the search engines when new content is added, ensuring that your content appears in search results more quickly and accurately.

Revision Control
Thus plugin adds some extra functionality to the revision protocols already in place within WordPress. For each page and post, you can control exactly how many revisions are saved, via enabling, disabling and limiting controls. It also allows you to delete specific saved revisions. Simple, but powerful.

Scribe SEO
This incredibly well-designed and easily integrated plugin allows you to more easily create high-quality content for your site that adheres to the highest standard of SEO. Based on the content that you provide, this plugin suggests the best keywords and tweaks to enhance its SEO efficacy, helping you develop link relationships with other influential sites and social media sources.

Social Metrics
This free plugin allows you to monitor social media traffic on your site. Once it is installed, the plugin allows you to see how many times your content has been shared across various social media outlets, including Facebook, Twitter, Google + and LinkedIn. You are able to see how your content is shared, and share your content more effectively right from the Social Metrics dashboard.

W3 Total Cache
Used and trusted by many heavily trafficked sites, this plugin increases your website’s performance. It more completely caches your site, ensuring that your theme loads faster, the server performs more effectively, and your Google Page Speed is vastly improved.

Backup Buddy
This great plugin allows you to completely back up your WordPress site, including all customizations, themes and plugins, as well as your content. Once safely stored in a location of your choosing, restoring your site to the most recent save is a breeze. It also allows for incredibly easy migration of your site. Setting regular, automated backups means you don’t even have to remember saving your site at regular intervals to keep your backup up to date.

WP-Optimize
A simple and effective database-optimization tool. This plugin allows you to easily remove spam comments, post revisions and other bits of unnecessary data. It also comes in a variety of languages, which is a plus.

Yoast Breadcrumbs
This clever plugin allows you to add SEO breadcrumbs to your themes. Breadcrumbs allow your readers to navigate more easily between pages, categories and posts on your site. In addition to easier navigation, breadcrumbs also make the structure of your site more transparent for readers.

Yoast SEO
This powerful plugin may be the most complete SEO package available for WordPress users. Functions include XML sitemaps, content analysis, meta descriptions and a whole host of other, fully customizable options. If you need more, there are also several add-on modules available.

About the author: Matt Goulart is the founder of and lead consultant at Webstar Content, and can be reached at Matt@webstartcontent.com.

By: http://www.websitemagazine.com/content/blogs/posts/archive/2012/04/25/wordpress-wednesday-10-plugins-you-can-t-live-without.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

Infographic: Social Media Statistics For 2012

16 五月

It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

A few interesting take outs for social media statistics in 2012:

Facebook Statistics 2012:

  • An average Facebook user has 130 friends and likes 80 pages
  • 56% of consumer say that they are more likely recommend a brand after becoming a fan
  • Each week on Facebook more than 3.5 billion pieces of content are shared

Twitter Statistics 2012:

  • 34% of marketers have generated leads using Twitter
  • 55% of Twitter users access the platform via their mobile

General Social Media Statistics 2012:

  • 30% of B2B marketers are spending million of dollars each year on social media marketing
  • Nearly 30% of these users are not tracking the impact of this marketing
  • 20% of Google searches each day have never been searched for before
  • Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush

Check out more social media statistics for 2012 below in the full infographic, via Mediabistro.

Social Media Statistics 2012

By: http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/

Google Mobile Playbook

1 五月

http://www.themobileplaybook.com/#/cover

Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC]

1 五月

Could Pinterest be the silver bullet for retailers on social media?  Pinterest is clearly resonating with online consumers in a big way.  To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks.

SEE ALSO: 10 Video Tips for Businesses on PinterestPinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day.

Who are these people? Why do Pinterest users respond so strongly to products that are pinned? This infographic from Tamba breaks down the stats, explaining why Pinterest is so powerful with its consumption-friendly audience.

By: http://mashable.com/2012/04/29/pinterest-interest/

How to Track Social Media Traffic With Google Analytics

4 四月

Why Google Analytics?

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site.

Getting Started With Google Analytics

Before we dive into this, I want to make sure that you use the latest version of Google Analytics.

To do this, just login into your Google Analytics  account and click the New Version link from the top left section of your screen.

new version google analytics

Click the New Version link to switch to the latest version of Google Analytics.

Once you do that, you are all set up and ready to follow the rest of this article.

Identify Your Main Traffic Sources

First you will need to discover what social media sites send the most traffic to your website.

To do that, go to the Traffic Sources section, select Sources and All Traffic.

Here you will be able to see a list with all of the websites that send traffic back to your site. Right now, you will need to identify which are social media websites and keep the first three in mind.

google analytics traffic

Identify the main 3 social media sites that send you traffic.

From this example you can see that Twitter (t.co is Twitter’s shortened URL), Hacker News and Facebook are the main social media sites that drive traffic.

For you, the most important may be Google+ or StumbleUpon or any other site where you have an active profile.

Create Advanced Segments

Once you have identified your main social media traffic sources, you can create Advanced Segments for those websites and segment the traffic to individually analyze your visitors.

You can also set up multiple Advanced Segments and compare them to see the difference among them.

To make this easier to understand, I will show you how you can set up Advanced Segments for Twitter, Facebook and Google+ to compare their traffic and for multiple other social media sites to better analyze traffic.

Twitter Traffic Segment

You can create an Advanced Segment for Twitter to see how it compares with Facebook and Google+.

To do this, simply click on Advanced Segments from any Google Analytics report and click + New Custom Segment.

create advanced segments

Create Advanced Segments to individually analyze your visitors by traffic source.

Then add a name for your segment and start to include as sources the following containing terms that might send traffic to your website:

  • twitter.com
  • t.co
  • hootsuite
  • tweetdeck
  • bit.ly

As you can see, there are multiple filters that should be added using an OR statement because different Twitter clients might send traffic that will not get tagged as being from twitter.com or t.co.

While adding these filters, you will see that if you have traffic that matches, Google Analytics will insert the filters using an autocomplete function.

This way you can be sure that all the filters you apply actually match visits.

twitter segment

Create a Twitter traffic segment to see how the inbound traffic from Twitter compares with other social media sites.

Once you add all your filters, press the Test Segment button to see if everything is set up correctly. If so, save your segment.

Facebook Traffic Segment

Next on the list is the Facebook segment, which can be created exactly as you did for Twitter—just change the filters to:

  • facebook.com
  • m.facebook.com
facebook segment

Create a Facebook traffic segment and include as a source both facebook.com and the mobile version m.facebook.com.

From my analysis, Facebook sends traffic as facebook.com and m.facebook.com if the traffic comes from mobile devices. To make sure that your filter will match, you can simply use “facebook.”

Google+ Traffic

The Google+ segment is similar to Twitter and Facebook, but simpler. All you have to do is just filter:

  • plus.url.google.com
google plus segment

Create a Google+ traffic segment to analyze only the traffic that comes from Google+.

Google+ sends all traffic from plus.url.google.com. You may also see traffic from google.com, but do not include it, because that is something different.

Social Media Traffic

Now that you know how to create individual segments, you can create a more comprehensive segment that analyzes traffic from more than one social media outlet.

You can use this type of segment to include the traffic from StumbleUpon, Digg, Delicious, LinkedIn and any other social media site.

As an example, below are some of the sites you can include in this segment using the OR statement:

  • twitter.com
  • t.co
  • hootsuite
  • tweetdeck
  • bit.ly
  • facebook.com
  • m.facebook.com
  • plus.url.google.com
  • linkedin
  • youtube
  • reddit
  • digg
  • delicious
  • stumbleupon
  • ycombinator
  • flickr
  • myspace
  • popurls

A simpler version of this segment would be to select as a condition Matching RegExp, which will use a regular expression to detect the traffic that matches your condition.

The advantage of this will be the fact that you will not need to type in 10-20 conditions for this segment, but just one.

To create this segment, select Matching RegExp as condition and then type in brackets “()” the social media sites that send traffic to you, separated by a vertical bar “|”, just like the code below:

(twitter|t.co|hootsuite|tweetdeck|bit.ly|facebook|plus.url.google|linkedin|youtube| reddit|digg|delicious|stumbleupon|ycombinator|flickr|myspace|popurls)

You will need to make sure that there are no spaces in this code.

social media segment

Use a Regular Expression to create only one condition which includes all the social media sites from where you might get traffic.

You can also include other sites that send traffic to you.

Understanding Social Media Traffic

Now you have four powerful segments that will help you get more insights about your visitors.

You can use the first three to see how they compare to each other and if there are any big differences among them.

You can use the fourth to see how visitors who come from social media sites behave on your own site and how they convert.

We will cover more about this in future articles, but to start you should have a look at the Audience reports to determine their behavior, how engaged they are with your site (how much time they spend reading your content), how frequently they come to your site or the ratio of new visitors to returning visitors.

The Content section is the one that you should check next to see the pages your social media peers visit on your site, your site speed for their connection or what they search for on your website.

For example, you can see from the screenshot below that the visitors coming from Twitter (even if they have a higher number of visits) are less engaged with the content of the website, because the majority spend less than 10 seconds on the website.

social engagement

Use Advanced Segments to identify which social media sites send you valuable visitors.

You can use the above segment to compare the traffic from multiple social media outlets and see where you should invest more time, which one sends you more engaged visitors, visitors that convert and much more.

With the more comprehensive segment or if you apply only one segment, you can actually filter the traffic and see all of the Google Analytics reports for that specific segment.

This helps you identify visitors’ behavior and engagement for that specific segment of traffic.

Over to You

These are just a couple of examples, but I would love to see what other experiments you’ve done.

What do you think? Which of these examples have you successfully implemented? Plus, what other tutorials about Google Analytics would you like to see on Social Media Examiner? Leave your questions and comments in the box below.

By: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/

5 Tips for Moving Social Media Leads Into the Sales Funnel

27 三月

Do Fans Mean Business?

Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands.

In looking at the B2B software space, we can see tremendous success from companies like HubSpot, InfusionSoft and HootSuite that have grown large numbers of followers by providing valuable content to their target audiences.

In the B2C space, our passion for brands like Old Spice, Coca-Cola and Ford have been reignited by creative social media campaigns. But what now?

Have these large followings contributed to revenue for these brands? The next natural question for C-level executives and marketers is, “Can we monetize our social media following?”

As pressures have risen for solid measurements and a demonstration of social media ROI, more companies are recognizing that revenue generation has to be a top priority of social media strategies.

This doesn’t give license for tacky sales pitches on Twitter. Rather, it opens the door for a more strategic approach to social media content, content distribution and measurement.

To get started, there are a few things you’ll need to prepare for.

Tip #1: Understand Your Sales Funnel

It’s pretty difficult to place leads into the sales funnel if you don’t have a clear understanding of the sales process that supports it.

The first step in monetizing the social media channel is to have a clear understanding of which marketing channels are currently contributing leads to the funnel, what the sales follow-up process is and how long it takes to close the sale.

You’ll need to figure out where social media fits into the equation.

  • Will social media leads respond to existing sales processes?
  • Where are social media leads in the buying process?
  • Will they convert at the same rates?

To truly understand how social media leads behave, you’ll need to do some testing. It is unlikely that social media leads will perform the same way that other types of marketing leads do.

This is because with social media, more commonly you are reaching potential buyers earlier in the sales process, before your competition. Getting potential buyers’ attention early has tremendous value that can be overlooked if expectations haven’t been set for how the social media lead will perform.

If you compare social media with traditional sales, in essence social media adds three levels that extend your sales funnel to provide more opportunities for conversion.

funnel with goals

Social media adds three levels of brand awareness to the sales funnel, providing more opportunities to convert prospects.

Tip #2: Optimize Your Path to Conversion

It’s important to make sure it is super-easy for potential buyers to buy. We tend to be fairly lazy consumers and if we have to search out how to buy from you, we are less likely to convert.

Therefore, take a look at your Facebook page. Does a potential buyer have to click on the Info tab to find your website, then go to your website and figure out how to buy your products or services? If so, you are likely missing out on the opportunity to convert Facebook fans into purchasers.

Create a tab that allows fans to convert within Facebook and you’ll likely see a spike in new revenue.

Success in social media relies on having strong content to share on social networks, which many times resides on the corporate blog.

Look at your blog and make sure there are conversion points that will in essence turn every post into a landing page. Make sure you test multiple calls to action to figure out what works best at converting social media traffic.

funnel graphics

Understand the path to conversion from social media so you can optimize each step.

Tip #3: Provide Opportunities for Soft Conversion

The social media lead likely enters the sales funnel earlier in the buying process. He or she may not be ready to make a purchase; however, you have an opportunity to convert interested social media fans and followers into email subscribers.

Soft leads are people willing to provide their email address in exchange for highly valuable and relevant content. These are valuable leads who have said they are interested in your content; but they haven’t necessarily said they are interested in your product yet.

If you combine email marketing campaigns that provide a mix of content that helps to push them through the sales funnel while providing valuable information, you will have a better opportunity to convert social media’s soft leads into potential buyers.

Tip #4: Nurture the Social Media Lead Differently

It’s important to understand the difference between the social media lead and the traditional lead because traditional sales-related email campaigns will kill the sale with the social media buyer.

Because social media leads may enter the sales funnel at an earlier stage in the buying process, you will need to adjust your email campaigns to provide value and content that will help drive the decision-making process.

This will require a strategy that includes decision-making content. Decision-making content is designed to answer questions that commonly arise when purchasing your product, overcome objections that are frequently heard in the sales process and provide opportunities to convert into a hard lead.

A hard lead is someone who has taken an action that directly indicates he or she is now interested in your product. This means the lead is now in the research and consideration phase of the buying cycle and you have an opportunity to convert the lead into a buyer.

Through your other social media efforts, you have been able to develop trust with prospects; therefore, if you continue to show thought leadership in helping them to make a decision, they will be more likely to purchase from you rather than the competitor they don’t have a relationship with.

Having a combination of decision-making and topically relevant content that is sent to soft leads will help you identify when the lead makes the jump to product interest.

At that point, you can follow up with traditional product-based information and put the lead in the traditional sales processMany times you can recognize this transition if you identify pages and calls to action that indicate product interest, such as signing up for a product demonstration, attending a product-based webinar or downloading decision-making content.

Tip #5: Measure Your Results

Finally, the only way to identify where leads are in the sales process is to measure your efforts.

The quickest and most cost-effective way to monitor social media conversions is to apply Google analytics campaign tracking to the links you shorten and post on social networks.

The combination of Google Analytics and HootSuite Pro makes this easy. Once you have the data, it is important to put it into a format that tells the management team what they want to know.

Use these metrics to demonstrate success through the sales funnel:

  • Cost per impression
  • Cost per engagement
  • Cost per soft lead
  • Cost per hard lead
  • Cost per sale

BY: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/

INFOGRAPHIC: How To Train Employees In Social Media So That They Don’t Ruin Your Reputation

24 三月

social media training mindflash

By: http://www.businessinsider.com/infographic-how-to-train-employees-in-social-media-so-that-they-dont-screw-everything-up-2012-3

Facebook Fan Page Timeline Tutorial [Infographic]

20 三月

 

Facebook Timeline

By: http://www.mindjumpers.com/blog/2012/03/fbtimelineinfographic/?awid=8467173961682224857-1265#more-15750