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Facebook Friends Share; Pinterest People Purchase

9 六月

Pinterest users are 79 percent more likely to purchase items they see pinned on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to a new survey released from behavioral commerce company SteelHouse.

Thirty-three percent of Facebook users said they have purchased a product or service that they’ve seen in a Facebook ad, on the news feed or on a friend’s wall, compared to 59 percent of Pinterest users who have made a purchase based on an item they saw on the pinboarding site. However, Facebook remains consumers’ top choice for getting ideas on what products or services to purchase, according to the survey, and is also the preferred choice for social product sharing. More than one half of those surveyed said they regularly share their online purchases.

Fifty-five percent of shoppers prefer to share their purchases on Facebook, followed by Twitter (22 percent), Pinterest (14 percent), and Instagram (5 percent). LinkedIn bottomed the list with only 3 percent of respondents using it to socially share purchases.

When asked about mobile shopping, 43 percent of those surveyed said they have downloaded a retailer’s mobile app and primarily use the app to browse for items (32 percent), make purchases (22 percent), and earn discounts and deals (26 percent). When making purchases, though, close to one third of respondents said they prefer to make purchases from a retailer’s online store versus that retailer’s mobile app.

In addition to getting more social and mobile with shopping, 98 percent of shoppers say that online customer reviews have a major influence on their decision to purchase a product or service. Seventy-two percent of consumers said that they always read reviews before making a purchase, while 26 percent of consumers only sometimes read reviews before purchasing.

By: http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/30/facebook-users-share-products-pinterest-users-purchase.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

When reading product reviews, 83 percent of shoppers take both the star rating and written comments into consideration. Star ratings are particularly important, as half of all respondents said the lowest star rating they would accept when making a purchase is three stars on a five-star scale.

Beyond just checking out reviews, many respondents said they also write reviews. Sixty-eight percent of shoppers say they rate and review products on a regular basis. The top product categories they write reviews on are electronics (23 percent), DVDs/CDs/MP3s (14 percent), books and clothing (both 13 percent).


10 Ways to Boost Sales on Your Ecommerce Website

9 六月

It’s fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. There are small details that could greatly affect how your business thrives on the Internet — you can’t just put up an ecommerce portal and expect customers to come rolling in.

Building the smartest (and most successful) business website requires a lot of consideration. Online retailers must balance web design and development with marketing practices to successfully drive sales.

To add to the balancing act, your website and business will benefit when you consider what your customer wants and needs. Most are looking for a simple, straightforward shopping experience. Think about it — when is the last time you felt that way in a mall? There’s a reason shoppers are flocking to the web for their commerce needs — everything is tailored to them.

We’ve gathered a few tips for a successful ecommerce platform in the gallery below, some of which were suggested by Sucharita Mulpurur, an analyst at Forrester, and Ben Zifkin, CEO of Hubba.

Whether you’re a small business owner or an online shopper — as a customer, what features do you appreciate when you’re purchasing something on the web? Share your thoughts in the comments.

8 Hot Media Trends You Need to Know

15 五月

When a week’s vacation can leave us behind on social media trends, early adoption becomes more about pattern recognition than bandwagon jumping.

Mediaphiles dismissed Foursquare as a toy, until it suddenly owned the geo layer. Internet junkies took afternoon naps and missed Pinterest’s leap to #3 in social networking. Mom couldn’t log into Hotmail; now she owns Farmville. All of these trends were forecast well before their big breaks, largely due to the astute eyes of early adopters who are ready to add new and fresh tools to their media-consuming arsenal.

Here are eight media trends we’re tracking right now. Some are right on the cusp of becoming mainstream and others still have a bit to cook before breaking the surface. What patterns are you observing in the media world and what do you think will be the next big thing? Let us know in the comments below.

1. Targeted, Geo-Mobile Coupons

When Foursquare started garnering press coverage in 2009, co-founder Dennis Crowley confessed his dream was to one day know users well enough to target smart coupons on the fly. He wanted to send push notifications that essentially said, “We know you like pizza, and it’s dinner time right now. Pizza Place X, two blocks away, has a special.”

That day has finally come. With 1.5 billion check-ins, 750 thousand merchants, 20 million users and millions of geo-tagged tips, Foursquare now has the ability to deliver hyper-relevant coupons to its users. I just started getting them and they’ve been surprisingly accurate.

LevelUp and other mobile services are digifying the in-person coupon space as well. We expect this field to mature rapidly now that geodata infrastructure is in place and half of all U.S. mobile phones are smartphones.

2. Audio Watermarking

Technology for embedding subliminal signals in audio — digital sound waves humans cannot consciously detect — is being used to track data and connect digital devices in increasingly clever ways. New York-based startup Sonic Notify, for example, built technology that allows television shows such as Bravo’s Top Chef to invisibly activate a viewer’s smartphone or tablet with related content while watching.

As audio watermarking becomes more mainstream (and consumers acclimate to the idea), opportunities for mobile content integration at events and retail stores will arise faster than you can play a Beatles record backwards.

3. Passive Location-Based Networking

According to social media data collected by Tracx, the top 3 buzziest startups at SXSW 2012 were all in-person networking apps: Highlight, Glancee, and Sonar.

Highlight was the most popular by far, gaining 300% more buzz than any of its peers. Its hook is that it’s completely passive: Users allow the app to track their locations throughout the day, then when other Highlight users (friends, potential connections) are nearby, it shows both parties the nearby user’s info.

Though buzz was high, the big question around this trend is whether the utility of such apps will outweigh the privacy concerns (and battery drain). There’s certainly competition in the space, so we’re likely to see a lot of movement around this concept this year.

4. Motion Tracking and Facial Recognition for Intention Data

CBS‘s hit series Person of Interest called this one last September. As facial recognition and motion tracking tech becomes more accurate and less expensive, the ability to digitally divine real-world intent is coming into our grasp.

Interpublic Group, for example, has a laboratory in Manhattan where Xbox Kinects, flatscreens and fake grocery aisles come together for some serious spying. When you pick up a box of Pop Tarts, the motion sensors track your face to see if you’re smiling or frowning about what you see. Screens then output data on how long you’ve lingered in front of a particular product, and ads trigger based on your gender (which cameras infer) and what objects you’re touching.

All this will help product marketers deliver better experiences. Once we get past the “creep-out phase,” consumers will likely start expecting — and appreciating — such personalization in their everyday shopping ventures.

5. Automatic Social Media-Activated Discounts

Handing a coupon to the waiter after a meal can be embarrassing for customers and time-consuming for employees. American Express has figured out how to bypass both challenges using social media.

The credit card company recently launched Twitter and Foursquare integrations that allow cardholders to sync their plastic with a social account, then take advantage of in-store coupons with no more effort than a tweet or check-in.

For example, many Foursquare locations have “$5 Off” AmEx specials. If a user checks into a location with the special and uses an AmEx card, the store’s credit card machine pings AmEx, which verifies check-in with Foursquare and then credits $5 to the user’s card.

6. Brands Building Publications and Entertainment Channels

“We’re all publishers” is a trite phrase by now, but big brands are starting to take the mantra seriously. With budgets behind them and no advertising to worry about, companies are building media properties meant to compete with TV stations and magazines.

Red Bull’s homepage, for example, looks like an action-sports news site. The company pumps out professional-grade news articles, feature stories and videos each day, pushing them to social marketing channels such as Facebook and Twitter. This fuels the company’s social media accounts with content and points followers back to Red Bull’s site, rather than elsewhere on the Internet.

Fashion companies are especially keen on building publications to compete with traditional media. Several have even reported that building entire publications is no more expensive than advertising. A look at the sites of Tory Burch and Kate Spade show where these brands are investing their efforts.

7. TV on the Internet

The Thursday Night TV lineup’s days are numbered.

Barry Diller, the media mogul who greenlit The Simpsons while running Fox in the ’80s, thinks broadcast television is the next big disruption in media. As we’ve seen with music, Internet users want to consume individual pieces of content — tracks, not albums; episodes, not box sets. They want to pick and choose, and they want their content online, not attached to a cable TV plan.

Diller’s latest project, Aereo, puts live broadcast TV on the Internet. It’s the next step to cutting the coaxial cable entirely.

8. Mobile, Immersive Reality

Digital technology allows us to be in one place while experiencing another. Skype and FaceTime connect people across the world, in person. The next evolution of this is immersive video and augmented reality.

Google is developing augmented reality glasses, which would enable wearers to view data layered over real life. A startup called Condition One makes iPad video apps that let the tablet holder move around a faraway scene, like a battlefield. There’s even R&D happening to create video-enabled contact lenses.

Tron, The Terminator and The Matrix, here we come.

By: http://mashable.com/2012/04/19/hot-media-trends/

Google Mobile Playbook

1 五月


Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC]

1 五月

Could Pinterest be the silver bullet for retailers on social media?  Pinterest is clearly resonating with online consumers in a big way.  To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks.

SEE ALSO: 10 Video Tips for Businesses on PinterestPinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day.

Who are these people? Why do Pinterest users respond so strongly to products that are pinned? This infographic from Tamba breaks down the stats, explaining why Pinterest is so powerful with its consumption-friendly audience.

By: http://mashable.com/2012/04/29/pinterest-interest/


31 三月


By: http://read.bi/GFBGsh

eMarketer Webinar: Key Digital Trends for 2012

12 二月

To listen and watch playback of the webinar, Key Digital Trends for 2012, click here. You can view the PowerPoint deck below.

The webinar will address these key questions:

  • What effect will economic conditions have on the online advertising landscape?
  • What role will social media play in companies’ marketing strategies?
  • How will emerging technologies affect marketers, retailers and content owners?

QR Codes Getting More Use in Magazines

29 一月

Interactive bar codes have been popping up more in magazines—Meredith Corp. has just announced it had selected Microsoft Tag as the 2-D bar code standard across its magazines—but some questions still remain about its impact as an advertising tool.

Mobile bar codes link ads or content in magazines to digital editorial and advertising content when a reader swipes the page with a mobile device. Meredith has already used Microsoft tags in its publications like Better Homes and Gardens, Traditional Home, and Family Circle, and for its part, it claims that of people who snap on the ads, 10 percent to 20 percent view or use the ad in some way. Meredith wouldn’t reveal what percentage actually snap on its ads, though.

GfK MRI Starch recently released data confirming that QR codes, or snap tags, are showing up more in magazine ads.

From January to August, MRI measured more than 72,000 ads. Five percent of them contained QR or snap codes, up from 1.3 percent in the second half of 2010. And the mere presence of the codes seems to get readers more involved with the ads containing them—of those who saw an ad with a mobile bar code, 5 percent took a picture of it with their cell phones.

By comparison, 14 percent who saw an ad visited the advertiser’s website, and 20 percent of readers who saw an ad with a scent strip tried the strip. However, websites and scent strips have been around a long time and people are used to them, whereas QR codes are relatively new and may require the user to download software to access the code.

The tags don’t bring additional consumer attention to ads, though. An average of 52 percent of readers read or saw an ad with a mobile bar code—just below the 54 percent who saw any ad.

By: http://www.adweek.com/news/technology/qr-codes-getting-more-use-magazines-136948

Which Mags Were Biggest Users of QR Codes in 2011?

29 一月

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has a new report out that says that in all of 2011, nearly 4,500 codes appeared in ad and editorial pages in the top 100 titles.

Women’s magazines were the biggest users of QR codes in 2011. The biggest was InStyle at No. 1 with 141 codes. It was followed by ESPN The Magazine (136), People (136), Self (126) and Entertainment Weekly (123).

occurrence of such quick-response codes (a broad term encompassing QR codes, Microsoft Tags, SnapTags and others) grew sharply over the year, mostly driven by ad pages. Put another way, 8 percent of magazine ad pages in December contained codes, up from 3.6 percent of magazine ad pages containing codes in January.

Among brands, nearly 40 percent of the codes came from the beauty, home and fashion industries, led by John Frieda (82), L’Oréal (79), Cuisinart (74), Garnier (72) and Revlon (67).

Earlier research into 2-D barcodes in magazines has shown this relatively new technology is starting to catch on with readers. Still, there’s room for improvement among its users. While readers increasingly understand what the funny interactive symbols are for, the codes get better results when they describe what benefit the user gets after scanning them, whether it be free content or a coupon, according to Roger Matus, executive vp of Nellymoser. Still, one-third of those that ran in 2011 didn’t include that information.

Nellymoser has also found that the more codes an individual magazine issue contains, the higher the response rate. Yet, one-fifth of the magazines it studied accounted for nearly half the QR codes that ran in the fourth quarter, suggesting there might be an opportunity for others to step up their frequency.

“The more codes that are in a single publication, the higher the scan rate for the single publication,” Matus said. “We have found this again and again. People get trained once, and they have their phones out, and it becomes part of the process.”

For the survey, the firm looked at all print-to-mobile action codes that were printed in the pages of the top 100 magazines by circulation, excluding membership-based and regional titles.

By: http://www.adweek.com/news/technology/which-mags-were-biggest-users-qr-codes-2011-137730

8 Mobile Trends For Small Businesses To Watch In 2012

29 一月

A small business can get overwhelmed trying to figure out which social networks or new types of communication should be added to their communication toolbox. First it was Facebook. Then Twitter. Now, things like Foursquare, Instagram and Pinterest are all the rage.

As a business owner myself, I try to take a two-pronged approach, focusing on tools that help us: 1) Improve communication with customers and partners; 2) Grow the business by reaching current or prospective users/customers in a new, better way.

And, that’s exactly why small businesses can’t ignore mobile opportunities. Over the holidays, the number of tablet/e-reader owners doubled. Very soon, people will access the Internet on their phones more frequently than on their PCs. So what trends do you need to be paying attention to – and acting on – in 2012? Here are eight trends that I foresee impacting small businesses.

1. Explosive Tablet Growth

In 2011, the tablet market experienced explosive growth, thanks to the iPad 2, Kindle Fire, the now-defunct HP Touchpad and a dozen other tablet PCs. Tablet adoption has dwarfed prior technology shifts. In fact, I wouldn’t be surprised if tablet ownership doubles in 2012.

How will this impact your company? The acceleration of tablet adoption will significantly increase many aspects of business, including content consumption, customer touch points and mobile commerce. Just look at all the apps, publications, websites, social media and other digital content that’s readily available with the swipe of a finger. How will you leverage mobile opportunities to cut through the noise and foster more productive relationships with customers and prospects?

2. Mobile Search Explosion

While tablets support our “always on, always connected" way of life, nothing feeds the beast quite like mobile phones. Smartphones help us navigate the day in ways we never could have imagined. Beyond apps, consumers are now searching the web from their phones. In fact, Google sees 4 billion local searches each month, with 61% of those resulting in a purchase. Did you know 55% of consumers report using their mobile device to buy a local service or product?

How will this impact your company? Think about your sales funnel. Every business is a little different, but this much is becoming clear: At some point in that sales cycle, people are turning to the Internet for more information. It’s mission-critical for your company to understand the basics of local, mobile search optimization and put these skills to work. By ignoring mobile search, you’re willingly sacrificing business to the competitors. And in this hyper-competitive economic climate, that’s just not smart business.

3. Mobile Marketing Becomes a Must

Initially, I wasn’t so sure about mobile marketing. But, then reality set in. Mobile marketing isn’t an option. Ecommerce and online properties are leading the way as early adapters, but we’ll see more “bricks and mortar" and traditional businesses take the leap of faith.

How will this impact your company? Start with the low-hanging fruit. For example, optimize your website for mobile viewing, monitor your reputation on Yelp and Angie’s List, and leverage customer-acquisition tools like Foursquare and Zaarly.

4. The App Debate Continues

Do you need a mobile app? Or should you invest in a mobile website? Your guess is as good as mine. While “experts" want to declare one or the other’s demise, the truth is that no one knows which will prevail. Instead, we may end up in a world of apps, mobile-optimized sites, even apps that incorporate mobile websites (yes, I’m looking at you Facebook). Apps continue to offer superior performance to mobile sites on the whole, but technology is catching up to enable a much better experience on the mobile web.

How will this impact your company? You know your business and your consumer best, so I can’t in good conscience tell you if you should opt for a mobile app or a website. But, that’s not the point. Consumers are longing for a better mobile experience – and it’s your job to deliver. Think about this: Usability Science puts the mobile user experience on par with web usability circa 1999. No wonder customers want more!

5. Less “Black Box." More “Data-Driven."

Mobile advertising and mobile SEO are in their infancy, which means tracking results and outcomes is also relatively primitive. As I’ve spoken with business owners, agencies and brand marketers who are exploring mobile ad opportunities, I’ve come to realize that they’re (understandably!) confused, which makes it hard to justify ROI. However, the mobile sector knows that the data must improve before businesses will invest major dollars in mobile campaigns.

How will this impact your company? We won’t get all the answers in 2012, but expect ad networks to begin to provide more accurate statistics. By opening the proverbial kimono, you’ll be better equipped to make data-driven decisions – ensuring you’re maximizing your marketing resources.

6. The Maturation of Mobile Payments

Doesn’t it feel like we’ve been predicting mobile payments since Michael Douglas sported an early cell phone in Wall Street? People longed for the days when we could pay through our phones, eliminating the need for wallets and credit cards. While mobile payments are increasing, we’re not quite there yet. In 2011, Paypal facilitated $4 billion in mobile payments, up from $750 million in 2010; however, that represents a small fraction of the entire Paypal transaction volume. We’re still a long way away from mobile payment ubiquity.

How will this impact your company? You may not need to start accepting mobile payments yet, but it needs to be on your radar. Expect mobile payments to increase — and customers to begin asking for mobile options – thanks in part to continued pressure from major players like Amex, Visa, Intuit and Google. Plus, startups like Square and Dwolla are forcing the issue. But, don’t leave your wallet home quite yet.

7. More Watching… on Mobile

Newsflash: People like to watch video. (If you spend any time on YouTube, you already know that’s true!) In fact, YouTube is the second largest search engine, behind only the behemoth, Google. And, we don’t mind watching video on our phones’ tiny screens. As Hulu, Netflix and YouTube apps continue to provide quality mobile content at low cost, consumers will become even more used to watching video on the go.

How will this impact your company? There’s an entire part of our population who turns to YouTube to search (like how many of us automatically start looking on Google). We’re all vying for customers’ attention. Don’t lose out just because you weren’t willing to create a few videos. As you begin to develop a content strategy for sites like Facebook, Twitter or a blog, give equal attention to YouTube. (And, in certain industries, give even more attention to video than those other channels!) Not quite ready to start producing videos? That’s ok. Instead, look at mobile video advertising opportunities.

8. Facebook + Mobile Advertising

What would an article about 2012 trends be without mentioning Facebook? This year will be huge for the dominant social network, thanks to the impending IPO and the “unlocking" of the mobile platform for advertising. In the not too distant future, we’ll have a captivated 300-million-person audience, ready to receive targeted mobile ads.

How will this impact your company? Facebook hasn’t yet revealed how they’re going to inject advertising into the mobile experience, but this much is certain: If you’ve built a loyal Facebook following – or hope to do so – Facebook is about to give you access to 300 million people on their phones. That’s a number – and a major shift – that you can’t ignore.

By: http://www.huffingtonpost.com/bo-fishback/mobile-trends-small-businesses-_b_1234524.html?ref=technology&ir=Technology