Archive | 六月, 2012

無信不立

10 六月

領導者的信任必須建立在ABCD的基礎上,包含做事的能力、言行誠信、關懷他人,以及可以被信賴的人。唯有在這些基礎上為人處事,管理者才能領導員工共創績效。

文|洪良浩

今年五月十三日,Yahoo董事會解雇了現任的執行長湯普遜(Scott Thompson)。這位上任僅四個月的執行長被查出學歷造假,使得他的信用破產,當他接任雅虎CEO職位時,由於過去曾創下將Paypal公司營收金額從18億跳升到40億的輝煌成績,一般都看好他會讓雅虎脫離被併購的危機。但是不管過去的成就如何輝煌,也不管他有多大的能耐,一旦行為有了缺失,學歷造假的人格瑕疵被揭發,造成信任崩潰,當信任基礎瓦解了,再強的領導力也隨之歸零。

回顧歷史,相信大多數人都知曉周幽王為博寵妃褒姒一笑,下令在都城烽火臺上點燃烽火,上演戲弄諸侯的故事。五年後,酉夷太戎大舉攻周,幽王烽火再燃,而諸侯未到——誰也不願再上第二次當了,結果王死、國亡。

鑑古知今,「誠信」是領導者的必然。新總統在五月二十日在民眾的遊行抗議聲中低調宣誓就職,遊行抗議的民衆失去對馬總統治國的信任感,因為民衆不想再上第二次的當。

領導者的信任必須建立在ABCD基礎上:

A為「Ability」,有做事的能力:具備專業的處事能力,能帶領跟隨者從事有生產力的工作,創造績效,獲取經濟利益。

B為「Believable」,言行誠信:必須要言行合一,不要隱瞞事實,欺騙大衆,更不能說一套,做一套。

C為「Consideration」,關懷他人:要有仁人愛物之心,苦民所苦,以全體的利益為利益,以公平正義為準則。

D為「Dependable」,可以被信賴的人:誠實正直,道德標準足為他人楷模,有擔當且能傾聽人民的心聲。

能夠在這個基礎上做事為人,才能成為人人景仰的領袖,贏得全民的愛戴,成為一位全民的總統。企業領導人也同樣必須堅守上面的四大原則,才能帶領員工共創績效。

我們認為,培育領導人必須從孩童就開始,學習專業能力以處理繁雜事務,還要言行一致、誠信正直、關懷他人,養成仁人愛物之心,才能成為大家所願意託付終身及世世代代的領導人。

我們認為,目前國家缺乏有效領導人的時候,我們只能企盼企業界能培育足夠的領導人,來創造企業生產力;有了生產力才能提升經濟力,有了強盛的經濟力,才能夠讓我們在國際上揚眉吐氣。否則我們只能在強權之下,天天遭受威脅恐嚇,過著惶惶不安的日子。

By: http://tw.mag.cnyes.com/Content/20120531/dcd55909cb7e431fa5e2b2df6b4c7694.shtml

Facebook Friends Share; Pinterest People Purchase

9 六月

Pinterest users are 79 percent more likely to purchase items they see pinned on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to a new survey released from behavioral commerce company SteelHouse.

Thirty-three percent of Facebook users said they have purchased a product or service that they’ve seen in a Facebook ad, on the news feed or on a friend’s wall, compared to 59 percent of Pinterest users who have made a purchase based on an item they saw on the pinboarding site. However, Facebook remains consumers’ top choice for getting ideas on what products or services to purchase, according to the survey, and is also the preferred choice for social product sharing. More than one half of those surveyed said they regularly share their online purchases.

Fifty-five percent of shoppers prefer to share their purchases on Facebook, followed by Twitter (22 percent), Pinterest (14 percent), and Instagram (5 percent). LinkedIn bottomed the list with only 3 percent of respondents using it to socially share purchases.

When asked about mobile shopping, 43 percent of those surveyed said they have downloaded a retailer’s mobile app and primarily use the app to browse for items (32 percent), make purchases (22 percent), and earn discounts and deals (26 percent). When making purchases, though, close to one third of respondents said they prefer to make purchases from a retailer’s online store versus that retailer’s mobile app.

In addition to getting more social and mobile with shopping, 98 percent of shoppers say that online customer reviews have a major influence on their decision to purchase a product or service. Seventy-two percent of consumers said that they always read reviews before making a purchase, while 26 percent of consumers only sometimes read reviews before purchasing.

By: http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/30/facebook-users-share-products-pinterest-users-purchase.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

When reading product reviews, 83 percent of shoppers take both the star rating and written comments into consideration. Star ratings are particularly important, as half of all respondents said the lowest star rating they would accept when making a purchase is three stars on a five-star scale.

Beyond just checking out reviews, many respondents said they also write reviews. Sixty-eight percent of shoppers say they rate and review products on a regular basis. The top product categories they write reviews on are electronics (23 percent), DVDs/CDs/MP3s (14 percent), books and clothing (both 13 percent).

Facebook Promoted Posts: A Step-By-Step Guide

9 六月

Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds.

Earlier this year, Facebook shared the statistic that a Brand Page’s content is only seen by 16% of the fans. Facebook’s slew of ad tools and these new Promoted Posts are geared to help businesses reach and engage more of their fan base.

A brand can now pay $5, $10, $15 or $20 to “get more people who like your Page to see this post.”

“Promoted posts help increase the people you reach for any eligible post. It’s an easy and fast way to reach more of the people that “like” your page and your friends,” says a Facebook spokesperson in an explanatory video.

Facebook users will see promoted posts labeled with “Sponsored” in the news feed (not in the right rail where Facebook ads live) both on desktop and mobile. Promoted Posts have the same targeting ability that regular posts do, so you can geotarget just to your company’s area to get the most bang for your buck.

We walked through the process of creating a Promoted Post and the insights that assess their efficacy, so check out the gallery below for the step-by-step guide. Will you use this tool, and do you think it’ll be more effective than Facebook Ads? Let us know in the comments.

10 Ways to Boost Sales on Your Ecommerce Website

9 六月

It’s fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. There are small details that could greatly affect how your business thrives on the Internet — you can’t just put up an ecommerce portal and expect customers to come rolling in.

Building the smartest (and most successful) business website requires a lot of consideration. Online retailers must balance web design and development with marketing practices to successfully drive sales.

To add to the balancing act, your website and business will benefit when you consider what your customer wants and needs. Most are looking for a simple, straightforward shopping experience. Think about it — when is the last time you felt that way in a mall? There’s a reason shoppers are flocking to the web for their commerce needs — everything is tailored to them.

We’ve gathered a few tips for a successful ecommerce platform in the gallery below, some of which were suggested by Sucharita Mulpurur, an analyst at Forrester, and Ben Zifkin, CEO of Hubba.

Whether you’re a small business owner or an online shopper — as a customer, what features do you appreciate when you’re purchasing something on the web? Share your thoughts in the comments.

PayPal Donation

6 六月

To accept donations, put a Donate button on your website, blog or emails. Creating the button is easy. We provide the HTML code, which you simply copy and paste to your site. Donors can then click the button to make donations. See button features you can customize.

Donate Button

Create your button now

  • Accept donations made with credit cards, debit cards, and PayPal right away.
  • No monthly, set-up, or cancellation fees. Only low transaction fees.
  • Donors don’t need a PayPal account to make their donations.

Note: This button is intended for fundraising. If you are not raising money for a cause, please choose another option. Nonprofits must verify their status to withdraw donations they receive. Users that are not verified nonprofits must demonstrate how their donations will be used, once they raise more than $10,000.

How could you use the Donate button?

Let’s say that you are an animal rescue organization needing to raise funds to provide care for animals. You can easily add a donate button to your website and make it safe and convenient for supporters to give to your cause.

Donate Example

Create your button now

Doing more with your buttons

If you or your developer want to write advanced functions for the Donate button, learn more in the Integration Center.

https://www.paypal.com/us/cgi-bin/?cmd=_donate-intro-outside