If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.
While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest.
SEE ALSO: Pinterest’s First Investor Explains the Secret to the Startup’s SuccessEven if your brand doesn’t directly specialize in these topics, there may be a way to include them in your brand’s boards to gain maximum exposure. It’s also important to remember that while Pinterest’s audience is heavily female, the demographics of the site are changing.
Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you’re altering your plans to take advantage of the explosive growth of Pinterest.
Infographic courtesy Maxymiser