If you think of your business as a rocket, content is the fuel that moves it forward. Be sure to watch this edition of Social Media Examiner TV where I’ll share 6 effective ways to grow your business with content and take it to the stratosphere.
Share your feedback and see the show notes below!
There are two different types of content to fuel your business: primary fuel and nuclear fuel.
This is the content you produce regularly to attract people to your business. Here are some different types of primary fuel:
#1: How-to articles
How-to articles, such as 21 Creative Ways to Increase Your Facebook Fanbase, are great resources for your readers. Be sure to provide details, give screenshots to illustrate things clearly and tell people exactly what to do. This way, your audience will want to share your content.
#2: Expert interviews
The right experts have valuable content for your audience. One example of this on Social Media Examiner is my interview with Guy Kawasaki. Remember to both record and transcribe your interview to share it in multiple formats with your audience.
#3: Case studies
Share stories of the people who are doing great things in your industry. Have a look at the story of Logos Bible Software we recently published.
#4: Breaking news
Your audience appreciates good sources of breaking news. Think about doing a weekly wrap-up of the hot news of the week like we do on Social Media Examiner.
This content is a special type of fuel to propel your business beyond the competition. It’s a bit more complicated to produce, but it has a much longer impact.
#5: Reports based on surveys
At Social Media Examiner, we create an annual industry report and distribute it for free. We ask thousands of marketers lots of questions and then our team puts the report together and we give it away. Often it’s read by tens of thousands of people. To make it easy to share, we embed a retweet button in the report.
On Social Media Examiner, we do a Top 10 Social Media Blog contest. Allow your audience to nominate the winners to activate your community. And consider creating a badge for winners to put on their website and bring traffic back to your own website.