彙整 | 四月, 2011

Infographic: The Social Media Effect

29 四月

Social Media Effect_Infographic

By: http://www.digitalbuzzblog.com/infographic-the-social-media-effect/

廣告

AT&T: Augmented Reality Facebook App

29 四月

… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends photos and status updates as part of the Augmented Reality experience, to make it as personalised and engaging as possible.

This is one of the better augmented reality product demo’s I’ve seen, and the first with a neat level of live social integration. Created by the guys at Famous Interactive.

By: http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29

Infographic: Social Media In Big Business

29 四月

Infographic: Social Media In Fortune 100

By: http://www.digitalbuzzblog.com/infographic-social-media-in-business-fortune-100/

Is This a Real Sales Opportunity?

29 四月
It is crazy and a total waste of time to write a proposal to solve a problem that is not important enough to justify at least SOME awareness, in the budget, that money will need to be spent to solve it.  According to top sales expert Mark Sellers (and author of the best-selling book “The Funnel Principle“), corporations go through six distinct stages when making a major purchasing decision.  These stages are as follows:

  • STAGE 1: Problem recognition. The customer is not going to buy anything unless they perceive that they have a problem that needs solving.  Note that a problem can also be an opportunity; the inability to address that opportunity represents the problem that needs solving.
  • STAGE 2: Define economic consequences. The customer can’t possibly make an intelligent decision on whether the problem is worthy of attention until they have an idea of how much the problem is costing them.  Without a dollar number attached to it, a problem is just a wish list.
  • STAGE 3: Commit Funding. If the customer recognizes that there is a problem and that the problem has economic consequences (stages 1 and 2 above), then they’ll take the next logical step and commit some funding.  They may not know the exact amount, but they’re willing to put down, in writing, a number that represents and intent to spend.
  • STAGE 4: Define Decision Criteria. It is only after the customer has gone through all three stages above, that the customer begins to define how to fix the problem.  Previously, they may have an idea of what’s needed (e.g. we need CRM because we’re losing customers to the tune of $10 million a year.), but they haven’t decided how they’ll decide which CRM system to buy.
  • STAGE 5: Evaluate Alternatives.  This is when the customer looks at what solutions are available and how those solutions fit with the budget dollars that they’ve determined are worth spending to fix the problem.  Note: if there is no firm commitment on the four previous stages, a sale is probably NOT going to take place.
  • STAGE 6: Select Vendor Solution. It is at this point that the real decision is made, based upon the commitments made at all five prior stages.  Needless to say, a vendor who has worked closely with the customer on the previous five stages is more likely to win the final business because that vendor has helped “frame” the problem, the budget, and the criteria.

In the scenario above, the prospect is still at stage 1, which means that they are not ready to evaluate a proposal.  Chances are your contact asked for a proposal, hoping it would help move the buying process along, but that’s a VERY expensive way to make that happen.

Instead, you should work with your contact on stages 2 and 3, thereby moving the buying process to point where they’ll want to write an RFP which (of course) you should offer to help them write.  At that point, you’ve got the inside track and any effort you put into writing the proposal will be an excellent investment!

By: http://www.bnet.com/blog/salesmachine/sales-quiz-is-this-a-real-sales-opportunity/15333?pg=2

Create an Opportunity in 10 Seconds

29 四月

If you don’t have a quickie sales message, you’re not ready to sell.  A quickie sales message is one that you can deliver in 10 seconds or less, but which sets up the conditions under which you can pursue a selling opportunity.

First, some background.  Last week’s post and video “Good Advice for Your Elevator Speech” received several comments criticizing the idea that an “elevator speech” should be 3 minutes long and suggesting alternative (and shorter) approaches.

Arguments like this come up is because the term “elevator speech” (aka “elevator pitch”) refers to the ludicrous notion that you’ll be end up pitching during an elevator ride.  (Yeah, right, because everybody is always so darn chatty with strangers in an elevator…)

Forget the “elevator” paradigm, and think about an actual chance meeting that might take place in a social venue or at a conference, or in a hotel lobby, or airplane.  For example, suppose somebody asks: “What do you do for a living?”

Unlike the elevator “opportunity,” this happens all the time.   To take advantage of this common situation, you need a crisp answer that provides the potential to discover whether the asker is a potential customer.  I call this the “quickie” message, for obvious reasons.  Here are the ground rules for such messages:

  • It must be less than 10 seconds long. Reason: any longer and you’ve broken the social contract of casual conversation, in which case you’ve probably irritate the asker and proven that you’re just in “sales mode.”
  • It must start with the phrase “our customer” and (emphatically) NOT “my job” or “my company.” Reason: Nobody gives a flying crap about you or your stupid firm.  They care about themselves.  Period.
  • It must contain an intriguing, quantifiable, non-trite benefit and (emphatically) NO reference to features and functions.  Reason: Nobody gives a crap about your stupid product either.  What they care about is what might change for them as the result of the product.

Please note that a quickie message is NOT a marketing tag.  And it’s not an entire “elevator pitch” by any means.  It’s short, sweet, and can be delivered anywhere, even during casual conversations.

Here are a couple of examples:

QUICKIE EXAMPLE #1: You’re selling supply chain software.  Most sales reps, if asked “what do you do for a living?” would answer something like:

“I sell for a supply chain software company whose products are the best in the industry and make people more productive.”

(BAD)

That’s lame. First, it’s about the vendor, not the customer.  Second, it makes unverifiable claims about a product category that nobody cares about, and it states a benefit that’s so trite that it’s meaningless.  Here’s a better one:

“Our customers, on average, get raw materials for two thirds what their competitors pay, because our software manages their supply chain.”

(GOOD)

Note that I didn’t start out with “I work for a company whose customers”.  Why?  That’s all assumed in the first two words “our customers.”  So why bother to add that bit of useless repetition?

QUICKIE EXAMPLE #2: You’re selling sharing services on private aircraft.  In this case, most sales reps, if asked “what do you do for a living?” would answer something like:

“I sell rental time on private aircraft so executives can have the convenience of flying privately without owning their own jet.”

(BAD)

Lame.  Once again, the message is about what the vendor does, not what the customer wants.  And the benefit is really just “saves you money” — a claim that billions of products have made since that “benefit” was first though up, probably sometime around 4500 B.C.  Here’s a better one:

“Our customers get to travel on rented private jets for around the cost of flying first class, but without the hassle of airport security.”

(GOOD)

Here’s what’s cool about this kind of “quickie” message.

  1. If you look at the contact’s face and eyes, you’ll be able to tell whether they’re interested.
  2. If they are interested, you can follow it with a natural, casual question that can lead to a deeper sales conversation.  (E.g. “Does your company have a long supply chain?”, “Do much business traveling?”)
  3. The quickie is the natural foundation for any longer speech, including the 1 minute “elevator pitch” and the 3 minute “elevator pitch.”  In fact, you can start EVERY sales presentation with that quickie message — even a 1 hour presentation.  It sets the tone perfectly for everything else you have to say.

By: http://www.bnet.com/blog/salesmachine/create-an-opportunity-in-10-seconds/4386

7 Facebook Marketing Tips From World’s Top Pros

29 四月

social media how toIt’s no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.

To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You’ll want to incorporate these priceless ideas.

The best way to get the most from Facebook is to model the best. Find out who’s doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes—these tips are too good to pass up!

#1: Bring Facebook to Your Website

“The number-one thing you can do is to bring Facebook onto your own turf. It can be done with a few simple lines of code. This can be one of your most powerful tools for improving your brand awareness,” says Jesse Stay, author of multiple Facebook books, including FBML Essentials.

This page describes the many ways to add Facebook to your website. But the easiest way to add Facebook to your site is to use the Facebook Like Box.

likebox
The Facebook Like Box allows you to show your Facebook page feed, the number of fans and pictures of people who are fans (who are also friends of visitors!).

#2: Try Really Inexpensive Facebook Ads

“The best ‘bang for the buck’ in Internet marketing today is Facebook advertising. The targeting options are limitless and surprisingly inexpensive for businesses of all sizes. Facebook advertising can help marketers of all kinds get insights into how different demographic groups respond—and for a fraction of the cost of other alternatives,” said Chris Treadaway, co-author of Facebook Marketing: An Hour a Day.

Setting up an ad on Facebook is super-easy. Just go to the Facebook Ads section and click the “Create an Ad” button. Then simply set up your ad.

#3: Leverage Friends of Connections

facebook adOnce you have created your Facebook ad, here’s a little-known tip that can supercharge your ad.

“Imagine watching your favorite TV show. The commercials come on, but instead of fast-forwarding through them (as you likely usually do these days), you notice a picture of YOUR friend in the lower right-hand corner of the screen. Your friend is pointing to the business in the commercial saying, ‘Hey, I like these guys. Check them out!’ Amazing, huh?

Facebook’s ‘Friends of Connections’ ad targeting allows your fans to be featured in your ads,” noted Dave Kerpen, author of Likeable Social Media: Marketing to Win in a Facebook World.

Here’s how you use this option. When you set up your ad, look under ‘Targeting’ and you’ll see an option to display more detail. There you will see the connection on Facebook choices.

friends of connections
You must be an admin of a Facebook page to select the page for the “Friends of Connections" option.

#4: Give Your Fans Fun Reasons to Connect

“People love a reason to get together. Why not have the equivalent of a happy hour on your Facebook wall? Rather than serving up drinks and party favors, ask folks to bring their favorite link. Consider offering networking opportunities by asking folks to share something about themselves. You could also lure people in once in a while with an expert who will answer their most pressing questions,” says Michael Stelzner, founder of Social Media Examiner.

facebook happy hour
On Social Media Examiner’s Facebook page, we had a happy hour and encouraged fans to post their favorite blog sites. It was a huge success!

#5: Use Video as Your Secret Weapon to Gain Fans

“Videos seem to be a preferred medium not only by the fans, but by the news feed algorithm as well. Whenever a non-fan watches your videos, a button pops up in the top left corner suggesting he/she ‘Like’ your Facebook page. To take advantage of this feature though, you’ll have to upload the video file onto the Video Tab inside Facebook (not link to a YouTube video),” said Ekaterina Walter, social media strategist for Intel.

facebook video
When non-fans view your videos on Facebook, they will see the Like button for your Facebook page in the upper left corner of the video screen. This feature is a great tool to gain exposure and recruit new fans.

#6: Turn Your Facebook Page Into a Lead Generator

Facebook as a lead capture source? “You bet!” says renowned Facebook expert Mari Smith.

“One of the first apps to add to your Facebook Fan Page is ‘Static FBML’ (Facebook Markup Language), which allows you to add your own custom content, including an opt-in box. You can add multiple iterations of the FBML app, and try out various lead-capture systems—ezine signup, giveaway, ask campaign, etc. Each opt-in box can appear on a separate tab, each of which has its own unique URL, allowing you to accurately split test results,” noted Mari Smith, co-author of Facebook Marketing: An Hour a Day.


In the example above, Darren Rowse of ProBlogger uses an opt-in box on his Facebook page to promote his podcasts. Notice how he created a separate tab for the opt-in. This is a great way to call attention to what you want your fans to see.

#7: Turn Your Facebook Page Into a Thriving Community

“Your Facebook presence can serve as a meeting place for like-minded individuals. Make it a point to involve your customers as much as possible. Ask questions and suggest items for them to share on your wall. Ask yourself more than “What should WE share?”—ask, “What would our fans like to share with us and one another?”—and build your strategy around those answers. Allow them to connect with others who share the same interests by encouraging them to use your Facebook presence as a platform for sharing,” said Rob Birgfeld, director of digital strategy at SmartBrief.

discussion
By simply asking an offbeat question, a community can emerge, as seen above. This question was posted in the late afternoon on a Saturday and 64 people responded.

By: http://www.socialmediaexaminer.com/7-facebook-marketing-tips-from-pros/

6 Tips to Increase Your Facebook EdgeRank and Exposure

29 四月

social media how toEver wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.

If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.

Friends and fan pages with a high EdgeRank are more likely to show in your “Top News” stream. Users with a low EdgeRank may not even show in your “Most Recent” news feed.

For businesses or others looking to market, promote or just interact through Facebook, the implications of this change are huge. “Top News” is the default setting, so unless a friend or fan changes their default, it’s quite possible that they will never see your updates. No matter how good the content, no matter how well you manage your Facebook page, EdgeRank might be holding you back.

EdgeRank Defined

Facebook looks at everything published as “objects.” These can be status updates, links, photos, video or anything else that can be shared on Facebook. Every object receives a ranking (EdgeRank), which determines if it will show in your personal newsfeed. Objects with a high EdgeRank appear in your “Top News” feed. Objects with a low EdgeRank will not. According to a study conducted last fall by The Daily Beast, objects with a really low EdgeRank may not even show in your “Most Recent” news feed.

An object’s EdgeRank is based on three factors: affinity or the relationship between the creator and user, interaction with the object (likes, comments, etc.) and timeliness. Add the three factors together using a formula that only Facebook truly knows and you’ve got an object’s EdgeRank.

Unlike Google’s PageRank, which stays the same from user to user, every object is scored based on the individual Facebook user who may (or may not) view the object in their news feed.

Let’s take a closer look at the three factors that determine EdgeRank.

Affinity

An object’s affinity score is based on the interactions you have with the friend or fan who published the object. Friends or fans with whom you regularly interact receive a higher affinity score. Each time you visit a fan page, click the “Like” button, comment on a user’s status or look at a picture, you increase the affinity score with that user.

As The Daily Beast study points out, this affinity score only works one way. I can’t increase my affinity score in another user’s feed by constantly clicking on their “Like” buttons or looking at their pictures. Although doing so will increase the likelihood that you’ll see their updates, your objects won’t do better in their news feed until they return the favor.

Level of Interaction

Different types of interactions are weighted differently on Facebook. Activities that require higher levels of user engagement get a higher score than those that don’t. For example, leaving a comment on a photo takes more effort on the user’s part than clicking the “Like” button. Objects that receive higher levels of interaction are more likely to show in a user’s newsfeed.

Timeliness

Most people don’t want to read yesterday’s news. Newer objects have a better chance of showing up in your news feed than older ones.

Armed with an understanding of these three elements, here are six tips on how you can increase the likelihood that your content or objects will appear in your friends’ or fans’ “Top News” feed.

#1: Publish Objects That Encourage Interaction

Unless they’re interesting enough to draw comments, simple status updates aren’t going to move you into Top News feeds. Publish content that naturally encourages click-throughs or creates discussion. Objects such as creative games that require a response (i.e., trivia or caption contests) open up opportunities to add highly weighted interaction and build affinity with new users.

top news feed

Top News is Facebook’s default setting. Top News only shows objects with a higher EdgeRank.

#2: Create a Forum

Ever notice how political content on Facebook can generate a ton of comments? Although it doesn’t take long to realize that Facebook and politics don’t mix, people love to debate and discuss hot issues. Make your fan page a place for constructive discussion on the latest industry topics. Although this approach takes careful management, objects from a fan page filled with healthy discussion are more likely to receive a higher EdgeRank.

survey

Objects such as surveys require user interaction which can build EdgeRank.

#3: Make the Most of Photos and Videos

Photos and videos show up in the Facebook news feed as thumbnail images. Due to their size, they almost require interaction as users click on them to make them large enough to see. Be sure to add a comment that encourages users to open the photo and add comments of their own.

video

By their very nature, videos and pictures encourage interaction.

#4: Share Links

Links require interaction as users click on the link to view the object. While it’s good to share content from your own website, don’t be afraid to promote interesting content from other sources. Twitter users discovered long ago that the more content of value you share, the better chance you have of driving followers to your own content when the time comes. Again, a comment that encourages opening the link or leaving comments can go a long way.

comments

An object that receives comments is more likely to show in the Top News feed and also builds affinity with users who comment.

#5: Keep It Fresh

The Facebook stream moves quickly. If you’ve got objects that aren’t getting a response, don’t be afraid to let them go and move on to the next thing. If the object is good but didn’t get the response you desired, consider repurposing it or sending it out again at a different time of day.

#6: Ask Users to Share

Don’t be afraid to ask users to share objects or click on the Like button—especially if you’re new to Facebook. It can take a little while for a Facebook page to gain momentum. Anything you can do to help it along will only speed the process.

Although the introduction of EdgeRank may make it more difficult to share information on Facebook, ultimately it still comes down to content. Publishing content that users want to share and interact with has always been vital to any Facebook marketing campaign. With the recent Facebook changes, that content may now need a little extra push to get it the attention it deserves.

You’ll find more here on enhancing your Facebook page and Facebook marketing tips here.

By: http://www.socialmediaexaminer.com/6-tips-to-increase-your-facebook-edgerank-and-exposure/

最低工資,最終得益者是誰?

7 四月

唔好比0的政治爛仔呃啦…聽果班只懂搵0的低收入勞工同利用熱血青年(及小孩, 唉…)作為自己0既政治本錢, 入局咁耐只懂要求加議員津貼而又冇實質建樹, 有錯唔認顛倒是非0既議員吹水, 不如叫佢地拎番自己份人工出0黎比0的窮人罷啦, 如果佢地真係咁清高的話…比佢地咁攪法睇0下遲0的有幾多低收入勞工變冇收入…而佢地自己咪拍0下屁股推卸責任比佢地口中0既全部顧主(對, 是全部, 因為響佢地0既口號中一定要激進做成極端對立先可以制造到火藥味同做到show), 眼尾都唔睇就走左去, 繼續收佢地0既議員人工津貼…跟住仲要扮為民請命問點解香港失業率增加左0添呀~

低工資勞工, 包薪您不喜歡, 就是喜歡站起來為那些食得好, 穿得暖, 睡得穩, 住得高的假仁義議員造就他們的"本錢", 注定您要變時薪勞工啦…

還是老說話: 香港在這種政治氣氛底下, 還會有未來嗎?

動物農莊看香港高樓價

7 四月

前篇序文

兔子月薪5千,打算用20萬建一個窩。

狼不允許,說私自建就是違章建築,只允許向王八買。

王八是搞房地產的,先用20萬賄賂狼取得開發權,再用50萬元向狼買這塊地,投資10萬元把兔子窩蓋好,向兔子要價200萬元。

兔子拿不出這麼多錢於是向狐狸借200萬元,連本帶利300萬,20年還清,

兔子全家二十年給狐狸打工。

狼、狐狸、王八都掙了錢,只有兔子虧,連孩子也不敢生了。

兔子越來越少,狼覺得這樣下去大家沒肉吃,於是調控。

狼顯得非常重視兔窩價格太貴的問題,研究部署了遏制兔窩價格過快上漲的政策措施。最後認定兔窩價格賣得太高的原因是因為有的兔子買了兔窩後自己不住而進行倒賣所致。

於是狼規定:兔子買了兔窩5年內賣了的,要向狼交納營業稅。

結果兔窩價格沒降下來,狼卻發了大財。

狼又對狐狸說:只借錢給首先交了更多錢的兔子,並提高高利貸的利息,多買兔子窩的不借,全交現錢。 (政府要求銀行7成借貸, 銀行二按更高息, 銀行賺更多)

這樣狐狸在兔子的購窩過程中也發了財。

王八借著兔窩價格上漲的行情,以更高的價格向狼買地,並轉嫁到兔窩價格上,再加價後賣給兔子。(樓價高, 地產可用高地價向政府買地, 政府賺更多. 地產再買貴, 地產賺更多)

看到狼辛苦地為自己操勞,兔子很感謝狼,但還是發現兔窩價格越來越貴。 (市民感謝政府想辦法, 但樓價越來越貴)

狼說:這事挺複雜,還真不太好辦,不過兔子們放心,我們將繼續調控,可以向已經有兔窩的兔子徵收兔窩稅… (政府再搞新招, 收樓稅, 即是賺更多)

閱後回應

唔該宏觀0的, 仲有0的兔子藉著與王八, 狼及狐狸有特殊關係, 可以以較市場兔窩便宜0既價格(內部認購)向王八買入, 又或以享有比市場貴利便宜0既利率(政府及銀行人員可享優惠利率), 以較低價錢買入兔窩, 再以高價賣出謀取利潤及身邊朋友對其"有投資眼光"0既讚譽…他們還會跑出來罵王八, 狼及狐狸, 因為他們認為王八, 狼及狐狸應負上把兔窩價格推高了的道德責任, 粗暴地干預了他們入多兩個兔窩, 抄多兩手的機遇…

當然在這一遍謾罵聲中, 其中最聲嘶力竭的, 還有一群八/九十後的兔子, 其中主因包括了樓價高企, 他們沒有足夠蘿蔔入市抄埋一份, 影響了他們三十歲就可以退休做百萬富翁的人生理想, 呢0的咪就係叫社會冇公平, 冇公義, 唔公正, 唔民主, 唔自由, 官商勾結0羅(主要因為佢地未做到官或商, 唔係佢地唔想做)…回看他們都已經做左幾年"散工(只向熱錢看, 冇份做得長)"啦, 只是花費了廿多年的社會資源, 點可以在未來唔洗多三五十年社會上其他納稅兔子0既蘿蔔呢, 咁即係對佢地對社會做左0既貢獻用顯微鏡都視若無睹0者…

講真, 市場有求就有供, 有過多求, 供就自然貴, 試0下全香港0既兔仔都簽張死約十年內都唔可以買樓0丫, 買0既就要生十個或收養三十個細路兔仔0丫(假設真係咁鍾意細路兔子), 睇0下樓價跌唔跌?

有多少香港兔子不是口中罵著樓價太貴, 眼中看著有沒有一些還是跑輸大市的兔窩, 心中想著最好抄貴點就把現有的兔窩賣出, 從中吐利?

總結: 現在這個兔窩市狀況, 是整個動物農莊都要負責任的, 不要以為自己真的是站在道德高地, 其實可能你也只是其中一隻披著兔皮的黃鼠狼罷了…